Turn your firm into a trusted and respected leader in your niche.

In this episode, John and Mark explore how firms can not only effectively differentiate against competitors, but actually how to apply that differentiation in their marketing and sales activities. In this conversation, we cover:

• The nuanced differences between focus, specialization, and positioning
• Reasons why firms should embrace specialization
• How to identify the right area of specialization
• How to align your specialization with long-term goals for sustained success

Real-world examples of firms with focus, specialization and excellent positioning:

• TBSP (tablespoon) — accounting solutions specifically for restaurants: https://tbsp.com/
• Driving Transactions — M&A advisory services specifically for chauffeured transportation companies: https://www.drivingtransactions.com/
• Jaffe Holden — acoustic design services for Performing Arts, Educational and Cultural Spaces Worldwide: https://www.jaffeholden.com/
• Lloyd Sports + Engineering — Lloyd Sports + Engineering has focused on the planning, design and construction of sports facilities since coining the term “sports engineering” in 1987: https://www.lloydengineers.com/
• Friedman Tax — accounting services specifically for tattoo parlors: https://friedmantax.com/

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