Planet Earth is on Red Alert, and there is no Planet B. If there is one thing that will unify humanity and keeps us all awake at night, it is the climate emergency and its’ existential threat to the human species. #DontChooseExtinction is not just a compelling and catchy name for a climate action advertising campaign. It is the message that Boaz Paldi is spreading worldwide as the UNDP’s Chief Creative Officer. The UN Secretary General António de Guterres and the United Nations are deeply concerned about the climate crisis and the inaction or inadequate action by major stakeholders to help course correct. Boaz Paldi joins Anne Pratt on the show to share ‘the story behind the story’ of #Don’t Choose Extinction,” and ways we can become part of the solution to save humanity.

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