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Double Your Booked Calls Without Spending Another Dollar on Marketing
You can have the best marketing, the sharpest website, and the biggest ad budget — but if your team can’t handle the call when a homeowner picks up the phone, you’re throwing money away.
That’s the hard truth from Brigham Dickinson, founder of Power Selling Pros, a company that’s trained thousands of CSRs and dispatchers across HVAC, plumbing, and electrical companies to turn phone calls into booked jobs.
In this episode, Brigham and Mauricio dig into how most contractors lose half their marketing ROI before the customer ever meets a technician — and why AI won’t save you if your team lacks empathy, emotional intelligence, and training.
Here’s what you’ll learn:
- The Chick-fil-A vs. McDonald’s analogy — how contractors must choose between volume and loyalty.
- Why AI is powerful but not personal — how to blend automation with human connection to win customers for life.
- The 3 emotional needs of every customer: they want to feel understood, cared about, and reassured.
- Why training your CSRs delivers a higher ROI than buying more leads.
- How to build accountability and culture in an age of call recordings, AI monitoring, and private equity.
- The secret to doubling your booked calls without spending another dollar on marketing.
Whether you’re running a $2M business or a $50M operation, this conversation will show you that every call is a sales opportunity — and that in a noisy, AI-driven world, empathy is your ultimate competitive edge.
📝 Episode Notes / Key Takeaways
- Every contractor eventually realizes: the customer experience starts on the first ring.
- AI should enhance, not replace, your people.
- Train CSRs like athletes — give them scripts, feedback, and repetition.
- Empathy + accountability = predictable booking rates.
- The contractors who win aren’t the cheapest — they’re the ones who make homeowners feel understood.
- Great service doesn’t cost more; it pays more.
Links & Resources:
Linkedin: https://www.linkedin.com/in/brigham-dickinson/
Facebook: https://www.facebook.com/power.sellingpros/
Website: https://powersellingpros.com/
View all episodes
By Mauricio CardenalYou can have the best marketing, the sharpest website, and the biggest ad budget — but if your team can’t handle the call when a homeowner picks up the phone, you’re throwing money away.
That’s the hard truth from Brigham Dickinson, founder of Power Selling Pros, a company that’s trained thousands of CSRs and dispatchers across HVAC, plumbing, and electrical companies to turn phone calls into booked jobs.
In this episode, Brigham and Mauricio dig into how most contractors lose half their marketing ROI before the customer ever meets a technician — and why AI won’t save you if your team lacks empathy, emotional intelligence, and training.
Here’s what you’ll learn:
- The Chick-fil-A vs. McDonald’s analogy — how contractors must choose between volume and loyalty.
- Why AI is powerful but not personal — how to blend automation with human connection to win customers for life.
- The 3 emotional needs of every customer: they want to feel understood, cared about, and reassured.
- Why training your CSRs delivers a higher ROI than buying more leads.
- How to build accountability and culture in an age of call recordings, AI monitoring, and private equity.
- The secret to doubling your booked calls without spending another dollar on marketing.
Whether you’re running a $2M business or a $50M operation, this conversation will show you that every call is a sales opportunity — and that in a noisy, AI-driven world, empathy is your ultimate competitive edge.
📝 Episode Notes / Key Takeaways
- Every contractor eventually realizes: the customer experience starts on the first ring.
- AI should enhance, not replace, your people.
- Train CSRs like athletes — give them scripts, feedback, and repetition.
- Empathy + accountability = predictable booking rates.
- The contractors who win aren’t the cheapest — they’re the ones who make homeowners feel understood.
- Great service doesn’t cost more; it pays more.
Links & Resources:
Linkedin: https://www.linkedin.com/in/brigham-dickinson/
Facebook: https://www.facebook.com/power.sellingpros/
Website: https://powersellingpros.com/