Welcome to Day 19 of the Double Your Profit Series

The go-to series for contractors, home service owners, and small business entrepreneurs.

Today, we’re diving into one of the most profitable levers in your business: Raising Your Conversion Rate.

Conversion rate is simply how many potential customers you turn into paying customers. And here’s the beautiful part: you don’t need more leads to grow your business — you just need to get better at handling the ones you already have.

🧠 Why Conversion Rate Matters

Every unbooked call or unsold appointment is lost profit. Increasing your conversion rate instantly multiplies ROI on the marketing dollars you’ve already spent.

Imagine this: you’re paying $90 per high-intent lead. If you’re booking 6 out of 10 and raise that to 8 out of 10? That’s a 20–30% increase in ROI without spending an extra dollar.

This is the power of doing more with what you already have.

💡 What You’ll Learn in This Episode:

• The difference between Lead Booking Rate and Raw Booking Rate
• What “good” booking rates look like for high-intent vs. low-intent leads
• Why high-intent calls (like no-heat or no-power emergencies) should be booked at 80–90%
• How raw booking rate measures overall performance across all calls
• Why raising booking rate on expensive leads can skyrocket ROI instantly
• The second conversion rate that matters: appointments → sales
• How a single extra close can boost sales revenue by 20% or more
• Common reasons conversion lags: speed to answer, poor objection handling, weak sales process, or not presenting options
• How small tweaks in handling calls and running appointments can double profit — without adding a single extra lead

💸 This Episode is Brought to You by CFO Made Easy

Built a strong trades business? Let’s take it to $10M and beyond. CFO Made Easy offers part-time CFO services for home and trade service businesses—helping you boost cash flow, maximize profit per tech, and make confident financial decisions.

📈 Free Offer: Book a 45-min Financial Insight Session to uncover your pricing blind spots.

📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.

⚙️ The Big Picture

You don’t need more marketing spend or more leads to scale. You need to book more of the calls you already get and sell more of the jobs you’re already running.

That’s how you boost revenue, maximize profit, and grow smarter.

🔥 Think of this episode as your playbook for squeezing maximum profit out of every call and every lead.

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John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.