Go to http://www.EveryoneLovesGuitar.com and sign up to get notified of future episodes and other cool stuff for guitar players, or subscribe on itunes at http://www.EveryoneLovesGuitar.com/itunes

Doug shares his story about how he went from building cabinets to building custom guitars from his warehouse in Sacramento, CA…

How the late, great Michael Burks got involved with Doug, and their ensuing friendship...

Doug's philosophy on pricing, options, and custom work, in general…

How he decides to finalize which options to make available on his custom models so they can be built in an orderly systematic manner…