286: Dr. Cindy McGovern, Redefining sales and personal brand

Welcome to Strategy Skills episode 286, an episode with a top-rated speaker, best-selling author, and consultant, Dr. Cindy McGovern. Get Cindy’s book here: https://amzn.to/3Cys1ae   Most of us view “sales” as a pushy, manipulative, and one-sided thing. But really, “sales” is understanding what others need and trying to deliver on those needs. Regardless of the nature of work—whether you're selling a product, service, or idea, you are selling yourself first and it is a life skill that everybody needs. Therefore, it is important to first build trust and develop your personal brand around it which will make selling easier.    In this episode, Dr. Cindy defined sales in a different light. She discussed how to sell yourself and how to proactively manage your personal brand.   Dr. Cindy McGovern is the founder of Orange Leaf Consulting, which helps organizations, entrepreneurs, and individuals create dynamic and robust sales processes. Before launching her business, McGovern was a college professor of communication as well as a successful sales professional. She has worked with hundreds of organizations of all sizes and specialties across the globe and is now one of the most sought-after business and sales authorities.   Get Cindy’s book here: Sell Yourself: How to Create, Live, and Sell a Powerful Personal Brand. Dr. Cindy McGovern. https://amzn.to/3Cys1ae   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo