The Thrive Collective with Rob Hughes

Dr. JJ Peterson (of StoryBrand) on Building the Sales Funnel


Listen Later

Who is JJ Peterson and StoryBrand?

Since 2013, Dr. J.J. Peterson has used the StoryBrand Framework to help thousands of organizations clarify their message in order to grow their business. With Donald Miller, Dr. Petersen co-authored Marketing Made Simple, a step-by-step guide to building a sales funnel that works. He holds a PhD in Communication and has spent the last 20 years practicing and teaching communication theory. J.J. has studied C.S. Lewis in Oxford, debated theology with filmmakers at the Sundance Film Festival, directed a documentary, served in marketing and PR for two multinational non-profit organizations, served as a communication professor, and has spoken to thousands of people about creating a clear message. As the Sr. Director of StoryBrand, J.J. travels around the world facilitating StoryBrand workshops and keynotes, helping people grow their business.

MORE RESOURCES FROM STORYBRAND

  • 5 MINUTE MARKETING MAKEOVER 
  • BUSINESS MADE SIMPLE UNIVERSITY 
  • STORYBRAND MARKETING LIVESTREAM 


MORE RESOURCES FROM HUGHES INTEGRATED
Video Courses

  • 5 Ingredients to a Website that Works 
  • One Week to Better Business

DIY Guide:

  • 5 Mistakes Small Businesses Make with Their Marketing 

Events

  • Win a free marketing review 
  • Apply to be a guest on our podcast  




...more
View all episodesView all episodes
Download on the App Store

The Thrive Collective with Rob HughesBy Rob Hughes