In this episode, endurance coach and business mentor Michelle Lake shares invaluable insights for endurance coaches looking to grow their businesses. Michelle discusses her transition from competitive athlete to coaching and then to helping other coaches create sustainable and profitable coaching businesses. Some of the key takeaways include:

• The Power of Niching: Michelle emphasizes the importance of defining your niche to attract the right clients. By being specific, you resonate deeply with your ideal audience rather than trying to appeal to everyone and connecting with no one.
• Marketing Misconceptions: Many coaches believe marketing diminishes their credibility. Michelle counters this mindset, explaining that marketing is about finding and connecting with people who truly need your services, not about selling to everyone.
• Content Creation as a Tool: Content isn't just for attracting clients; it's a way to clarify your message, improve communication, and become a better coach. Michelle views content as a powerful accelerator for personal and professional growth.
• Community and Coaching for Coaches: Michelle highlights the value of being part of a community of like-minded coaches who can support and inspire each other. She also discusses how investing in coaching can accelerate business growth and overcome common hurdles.
• Dream to Six Program: Michelle introduces her flagship program, designed to help coaches transform their side-hustle coaching into full-time, profitable careers, with a goal of reaching six-figure incomes.

Where to Find Michelle Online:

• Instagram: @coachmichellelake
• Podcast: The Endurance Coachpreneur (available on Apple Podcasts, Spotify, and more).

You can read the full blog here
You can watch the video version here

Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here