Showing up is half the battle, how we show up matters. That’s what celebrity stylist and GQ veteran, Sophie Lopez, believes. “You are your own walking billboard of who you are. It’s an advertisement of you,” says Lopez who counts the likes of Kate Hudson as one of her top clients. “It’s about zeroing in and figuring out what serves you,” says Lopez, “what makes you feel a certain way, and also what might present out to the world what you want in order to achieve or reach something.” In this episode Farryn and Sophie explore the overlapping worlds of branding and fashion. How personal presentation shapes a meeting, a day, even a career and all the ways in which we display our own brand without even noticing it.

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