In this episode of The ForeCast, Morgan speaks with Drew Pedersen, Senior Account Executive of The Trade Desk, a technology company specializing in real-time programmatic marketing automation technologies, products, and services, designed to personalize digital content delivery to users. Drew discusses the rise of audio streaming and its impact, programmatic advertising, his career journey with audio, and more!

The ForeCast is a podcast by Rain the Growth Agency, hosted by Morgan Willis. In each episode, we speak with industry experts about advertising, media, and the latest marketing trends, and sometimes we have a bit of fun, too! We close out each episode with our guest’s forecast for the future of their area of expertise.

Timestamps:

Intro (0:00)

Audio Advertising Trends (1:07)

The Rise of Audio Streaming and Its Impact (4:15)

Understanding Programmatic Advertising (10:28)

The Shift of Video Podcasts (12:01)

Drew’s Journey and Passion for Audio (14:23)

His Forecast (20:00)

Outro (21:32)

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