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Driving E-Commerce Excellence: Wendell Venerable on Strategy, Growth, and Consumer Engagement (Wendell Venerable, Vice President - Global eCommerce at Congo Brands)
Could you share the story of how you got started in your career and what inspired you to pursue a path in eCommerce?
With your focus on continuously driving business results, what have been some of the key levers or strategies you’ve implemented to consistently improve eCommerce performance in the competitive CPG landscape?
What are the key differences in developing an eCommerce strategy for a global market versus regional or local markets, and how are you approaching this balance at Congo Brands?
How do you foster collaboration between your eCommerce teams and other departments, like marketing and supply chain, to ensure seamless execution of digital initiatives?
What excites you the most about the future of eCommerce in the CPG industry, and how do you see new technologies and consumer trends shaping the way brands will engage with customers in the coming years?
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By The CPG View
4.8
2020 ratings
Could you share the story of how you got started in your career and what inspired you to pursue a path in eCommerce?
With your focus on continuously driving business results, what have been some of the key levers or strategies you’ve implemented to consistently improve eCommerce performance in the competitive CPG landscape?
What are the key differences in developing an eCommerce strategy for a global market versus regional or local markets, and how are you approaching this balance at Congo Brands?
How do you foster collaboration between your eCommerce teams and other departments, like marketing and supply chain, to ensure seamless execution of digital initiatives?
What excites you the most about the future of eCommerce in the CPG industry, and how do you see new technologies and consumer trends shaping the way brands will engage with customers in the coming years?
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