DRY Botanical Bubbly makes delicious non-alcoholic sparkling sodas that have a wide range of flavors, are lightly-sweet, and made with only a handful of ingredients. On this episode we speak with Sharelle Klaus, Founder & CEO, about how DRY is providing delicious non-alcoholic drinks perfect for zero-proof partying and social drinking for every occasion. In our conversation, we discuss: 1) The origins of DRY Botanical Bubbly and how Sharelle wanted to create drinks that elevate what zero-proof beverages can be as well as provide something delicious for any occasion 2) How she worked with leading chefs to learn how to use unique flavor notes to create sparkling beverages that are simple and unexpectedly pleasing on the palate 3) Insights into the non-alcoholic beverage industry, sober-curious trends, and how DRY helped create the non-alcoholic beverage category 4) Strategies on how we can get more non-alcoholic beverages into restaurants and bars 5) The impact of COVID and how it has led to new innovations at DRY to better support the sober-curious and non-alcoholic drinking communities.