Marketing: Global Edition

Dubai: A Destination Brand Bouncing Back


Listen Later

When disaster strikes, what happens to a destination's brand? From tsunamis to nuclear meltdowns to war, Jasmine and Piers ask how cities and countries recover. This week: Dubai, fresh from their own visits, and how the Gulf conflict is reshaping one of the world's most ambitious city brands.

...more
View all episodesView all episodes
Download on the App Store

Marketing: Global EditionBy Jasmine Montgomery, Piers Guilar