The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

333: Dynamic Search Ads Introduction

10.24.2022 - By Chris Schaeffer, Certified Google Ads SpecialistPlay

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Chris Schaeffer - https://www.chrisschaeffer.com/

Jason Rothman - https://rothmanppc.com/ Show Notes:

As much as we like to have manual control of our campaigns, with changes to Google Ads, we're digging into Dynamic Search Ads and investigating how they can potentially improve campaigns. In this episode, we're explaining what Dynamic Search Ads are, how they target different options, and when to use or not use them.

(7:42) What are Dynamic Search Ads? (11:20) Benefits of Dynamic Search Ads (14:52) How Dynamic Search Ad targeting works (20:33) How ad headlines are created in Dynamic Search Ads (25:59) When to use/not use Dynamic Search Ads We need your help! Please help us grow the show:

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