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April 16, 2024

E005 - AVOID TikTok Shop, STOP worrying about open rates, Clickbait headlines, Google Business Social posts and Engagement doesn’t equal readership

12 minutes

Here's what we cover on this episode:

🤔 6 Reasons your Brand SHOULD NOT be on TikTok Shop

💌 Email Open Rates: 3 Reasons you can STOP Worrying about them

😱 10 Clickbait headlines you can use in your content

📉 No Correlation Between Social Media Engagement and Content Readership

🎥 Google Adds Social Media Posts to Business Listings

As usual, here’s some stories from marketing from around the world…

#1: ⁠Instagram overtakes TikTok⁠ as world’s most downloaded app

#2: ⁠TikTok could be about to be banned in the US⁠ (for real this time)

#3: Likes & retweets are about to ⁠disappear on X⁠

#4: Selling in Germany? You might need to ⁠advertise off of social media⁠

#5: ⁠TikTok is on the decline⁠… apparently!

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Sara and the team at Creative Science

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By Creative Science