In this first episode, I set the scene for small business marketing in 2025. With brand awareness and lead generation often misunderstood, I’ll explore why focusing on leads is more effective for small businesses.

I also discuss the decline of popular free digital marketing channels – think Facebook, Instagram and even Google – and unpack how we ended up here. From changing algorithms to shifts in the creative industries, you’ll gain insights into the challenges small businesses face today.

Finally, I introduce a powerful solution many businesses overlook: print marketing. Discover why it’s making a comeback and how it can help your business stand out in an increasingly noisy digital world.

Listen now and start rethinking your approach to visibility.