For years the traditional approach to Physical Therapy has been "reduce symptoms in x number of visits and then discharge." It's logical for our profession, right? Rehab and move on. This approach might be great if your working insurance contracts, but for the cash practitioners out there it's a waste of your skill set and severely hindering your businesses earning potential. Check out this episode find out how a continuity program can change your business and make your more successful than you ever thought you could be.