In this episode of the Modern Direct Seller Podcast, we chat with Sam Burmeister, founder of Nomad Copy Agency, about writing copy that sounds authentic while driving conversions. Sam shares her background in sales leadership, her journey from corporate to copywriting during the pandemic, and why sales psychology is the foundation of effective copy. You'll learn practical strategies for infusing personality into your emails and sales pages, how to use AI as a tool (not a crutch), and more.

You can connect with Sam on Instagram or LinkedIn, or visit her website. She's offering a free tool called the Opt-In Copy Bot that helps you create opt-in pages for building your email list. Not ready for full copywriting services? Check out her Copy on Demand offer, where you write your own copy and get professional feedback.

Time-Based Notes:

• 1:12 - Introduction and Rapid-Fire Questions with Sam Burmeister

• 4:12 - Sam's Background and Business Journey

• 7:10 - Sales Psychology and Understanding Client Needs

• 13:43 - AI in Copywriting: Benefits and Limitations

• 19:47 - Infusing Personality into Copy

• 22:53 - Email Marketing Best Practices

• 26:28 - When to Hire a Copywriter and Available Resources

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Get the full show notes at https://moderndirectseller.com/episode264