Whenever we think of investing in assets, we think real estate such as multifamily, single-family, storage, etc. But that is not the focus of today’s conversation.  Listen as Steven highlights the other assets that you need to invest in, in order to take your business to the next level. 

Key Takeaways

1. Create a brand that people can get to know, like, and trust.
2. Build an audience in your channels, whether it is through email, social media, direct mail, phone, or even a podcast.
3. A list is an extremely valuable asset and you want to be building it, even if you're not planning on raising capital.
4. Build relationships and leverage other people's marketing and access to your mutual advantage.
5. Focus on doing that one thing really well and then understand the value you can bring to your partners.

Resources Mentioned

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