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What if everything the industry tells you about breeding elite cattle is wrong? In this game-changing episode, we sit down with Michael and Jessica Lovich, the ONLY breeders in history to produce TWO different World Dairy Expo Holstein Grand Champions—and they did it with just 72 cows in tie-stalls, zero genomic selection, and pure Saskatchewan stubbornness. While mega-dairies spent millions chasing algorithms, this couple proved that looking at actual cows still beats any breeding index.
Key Takeaways:
Deeper Dive - Why Listen: This exclusive interview, recorded just days after their historic second World Dairy Expo victory, reveals the counterintuitive breeding strategies that shattered industry assumptions. The Lovichs share their exact selection process—prioritizing cow families over genomics, visual appraisal over computer printouts, and longevity over peak lactation.
You'll discover how their cows averaging 8-10 productive years transforms farm economics, generating roughly DOUBLE the lifetime profit per cow compared to operations pushing for maximum production. They reveal the specific moment when Lovhill Sidekick Kandy Cane caught Judge Aaron Eaton's eye ("When she walked in, it was game over") and how a chance bus conversation with Jonathan Lamb led to the partnership that created a champion.
Most importantly, this episode tackles the uncomfortable truth: while the industry consolidates into mega-operations chasing quarterly genomic updates, a 72-cow farm using methods from 20 years ago just beat them all. Twice. The Lovichs don't just share their success—they provide a roadmap for how ANY farm can breed excellence by trusting their eyes over algorithms.
Their perspective will change how you view your operation. Despite breeding Holstein history, both championship banners hang in other barns—they sold their champions to keep farming. Yet they see this as victory, not loss, because the Lovholm prefix in those pedigrees lasts forever.
Resources & Engagement: Full article & photos: www.thebullvine.com/breeder-profiles/lovholm-holsteins-the-only-farm-to-breed-2-world-dairy-expo-holstein-champions-milks-72-cows-in-tie-stalls/
Join the conversation: Are you team genomics or team cow sense? Share using #BullvinePodcast
Remember: If a 72-cow farm can beat every unlimited-budget operation twice, what's your excuse? Subscribe now and never miss an episode that could transform your operation.
By The Bullvine5
33 ratings
What if everything the industry tells you about breeding elite cattle is wrong? In this game-changing episode, we sit down with Michael and Jessica Lovich, the ONLY breeders in history to produce TWO different World Dairy Expo Holstein Grand Champions—and they did it with just 72 cows in tie-stalls, zero genomic selection, and pure Saskatchewan stubbornness. While mega-dairies spent millions chasing algorithms, this couple proved that looking at actual cows still beats any breeding index.
Key Takeaways:
Deeper Dive - Why Listen: This exclusive interview, recorded just days after their historic second World Dairy Expo victory, reveals the counterintuitive breeding strategies that shattered industry assumptions. The Lovichs share their exact selection process—prioritizing cow families over genomics, visual appraisal over computer printouts, and longevity over peak lactation.
You'll discover how their cows averaging 8-10 productive years transforms farm economics, generating roughly DOUBLE the lifetime profit per cow compared to operations pushing for maximum production. They reveal the specific moment when Lovhill Sidekick Kandy Cane caught Judge Aaron Eaton's eye ("When she walked in, it was game over") and how a chance bus conversation with Jonathan Lamb led to the partnership that created a champion.
Most importantly, this episode tackles the uncomfortable truth: while the industry consolidates into mega-operations chasing quarterly genomic updates, a 72-cow farm using methods from 20 years ago just beat them all. Twice. The Lovichs don't just share their success—they provide a roadmap for how ANY farm can breed excellence by trusting their eyes over algorithms.
Their perspective will change how you view your operation. Despite breeding Holstein history, both championship banners hang in other barns—they sold their champions to keep farming. Yet they see this as victory, not loss, because the Lovholm prefix in those pedigrees lasts forever.
Resources & Engagement: Full article & photos: www.thebullvine.com/breeder-profiles/lovholm-holsteins-the-only-farm-to-breed-2-world-dairy-expo-holstein-champions-milks-72-cows-in-tie-stalls/
Join the conversation: Are you team genomics or team cow sense? Share using #BullvinePodcast
Remember: If a 72-cow farm can beat every unlimited-budget operation twice, what's your excuse? Subscribe now and never miss an episode that could transform your operation.

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