The Bullvine

E408 One Farmer’s ‘No’ Built a Dynasty: How Plushanski Chief Faith’s Genetics Add $1,500 to Your Bottom Line


Listen Later

In 1973, Pennsylvania dairy farmer Charlie Plushanski turned down an offer worth more than most farms to keep one Holstein cow. That decision created a genetic dynasty worth billions to the global dairy industry today. This immersive documentary-style episode puts you directly in Charlie's boots during that pivotal moment, revealing how Faith's genetics now appear in millions of cows worldwide—potentially including yours. With the current 800,000-heifer shortage and replacement costs at $3,800 per head, understanding this story could be worth $1,500 per cow in your operation through superior longevity genetics you might already own without knowing it.

Key Takeaways

  • How one breeding decision in 1973 created genetics that add an extra lactation (3.8 vs 2.8 industry average) worth $1,200-$1,500 per cow today
  • Why Charlie Plushanski refused offers that would have solved all his financial problems—and how that gamble paid off globally
  • The specific pedigree markers (Javina, Frantisco, Faith's four daughters) that identify these valuable genetics in your herd
  • How Faith's 242,863 pounds lifetime production and EX-94 4E GMD classification launched dynasties on four continents
  • The corrective mating strategy (Chief x Kingpin) that created genetics still outperforming modern genomic selections
  • Real producer examples showing 0.3 lower SCC and 1.2 extra lactations from Faith bloodlines
  • Why 50-year-old proven genetics might be more valuable than today's genomic gambles in the current heifer crisis

Deeper Dive - Why Listen

This isn't just another breeding history lesson—it's a masterclass in long-term genetic thinking that directly impacts your 2025 breeding decisions. Through immersive storytelling that puts you in Charlie's barn facing impossible choices, you'll experience the weight of decisions that echo for generations.

The episode reveals how Faith's four daughters (Valiant Fran EX-90, Job Fancy VG-88 GMD, Neil Flute, Mark Fife) created distinct genetic branches still dominating today: Dutch Javina lines topping NVI rankings, Canadian Frantisco lines winning Royal Winter Fair championships (2004, 2005), and Australian lines with 600+ daughters.

You'll discover the UC Davis research showing Chief genetics influence 14% of all Holstein DNA—including the lethal mutation causing 500,000 stillbirths that makes careful selection crucial. More importantly, you'll learn to identify these genetics in current AI catalogs (To-Mar D-Fortune, Big Gospell, Apina Fortune) and understand why farms with Faith genetics survived the 1980s farm crisis when others failed.

The episode challenges today's genomic obsession by proving how intuitive breeding decisions backed by patience can outperform computer predictions. With intimate details about the 1972 Hanover Hill dispersal, Pete Heffering's move to Canada, and the speculation bubble that inflated cattle prices, you'll gain perspective on today's volatile genetics market.

Resources & Engagement

Ready to discover if Faith genetics are hiding in your herd? Visit https://www.thebullvine.com/donor-profile/one-farmers-no-built-a-dynasty-how-plushanski-chief-faiths-genetics-add-1500-to-your-bottom-line/ for pedigree analysis tools and detailed breeding charts tracing Faith bloodlines to current AI sires. Subscribe to The Bullvine Podcast for more stories that challenge conventional wisdom and deliver actionable breeding strategies.

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