How do you achieve harmony between sales and marketing in today’s fast-changing B2B environment?

In this episode, Joaquin Dominguez and Tom Gatten sit down with industry leaders Adam Kite (Relex Solutions), Daisy Tottman (Snowflake), Katrien Tans, Kelly Medio (Alteryx), and Lyndsay Close (Sigma7) to explore the key to effective alignment.

From integrating SDRs into marketing to fostering a culture of shared goals, the discussion dives into the challenges of unifying metrics, navigating structural shifts, and leveraging data-driven tools like LinkedIn and custom dashboards. Guests also share operational strategies, including project management platforms and regular cross-departmental meetings, to strengthen collaboration.

Tune in to learn how aligned teams can drive stronger revenue growth, improve the customer journey, and turn challenges into opportunities!

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