Do you have an unwavering internal confidence that what you are doing is the right thing and it will be successful? I'll be most of us do when it comes to treatment modalities and recovery plans. So why is it awkward when many of us go to tell a patient how much our services cost? If you have a the right mindset telling someone what your worth shouldn't be hard at all. This same idea of "mindset" applies to pretty much anything you do. That is why I spend Episode 91 talking about mindset and how to improve it to be a more successful practitioner and entrepreneur.