Today's guest is John Vuong. He is a seasoned sales professional and internet marketer with an exceptional track record helping companies grow their clientele and profit. Through 15 years of experience working with CEOs, business owners, and marketing leaders at some of Canada's most successful corporations, John developed a deep understanding of local marketing dynamics and he has created his own company Local SEO Search, in 2013.

Let's listen to John to learn more about earning your way to be a thought leader with SEO.

[00:01 – 08:35] Opening Segment

• John shares his career journey to the point that he built his own company.
• What is SEO, and how it impacts business owners.
• How the map component of google works.

[08:36 – 15:25] Earn Your Way to Be The Thought Leader by SEO

• Be in the mindset of the users.
• Earn your way to be the thought leader
• The sense of business impact in organic SEO.
• Local SEO works with any business.
• If you are interested in multifamily and want to review a sample deal, check out our special download of a sample deal package on casmoncapital.com/sampledeal, and join our mailing list to get tips on exclusive investment opportunities.

[16:26 – 30:49] Keyword Research

• The importance of keyword research.
• It's all about knowing what your customers want and delivering it.
• Seo tool kits
• Paid vs. organic strategy
• The range of your search scope.
• Starting small, building authority on the local scale, and getting momentum.
• The questions to ask your potential customers.
• What kind of investment it takes to see some results
• How to connect with John.
  • See links below.
• Website and full-service SEO

[30:50 – 39:15] The Bull's eye round

• Apparent Failure:
  • He was not hiring correctly.
• Digital Resource:
  • Search engine land
  • Search engine journal
  • Rock-star community
• Most Recommended Book:
  • Give and take by Adam Grant
  • Mindset by Carol S Dweck
• Daily Habit:
  • Wake up early and read for an hour.
• Current Curiosity:
  • Community building.
• Wish I Knew When I Was Starting:
  • Not putting everything on yourself, and give some of the responsibility to your team.
• Best Place to Grab a Bite in Toronto.
  • Mom and Pop Pho shop in Richmond Hill.
• How to connect with John.
  • See links below
• Final words from me

Tweetable Quotes:

"Understanding the type of client you want to attract and the kind of content pieces to produce." – John Vuong.

"You always have to see competitively, know what you want to position yourself as and become known as." – John Vuong.

"Just like real estate investing, owning your biggest asset in business is owning your website, so that it brings in a lot of visibility and a lot of organic traffic." – John Vuong.

You can connect with John on Linkedin; you can also visit his website at https://www.localseosearch.ca/.

Thank you for joining us for another great episode! If you're enjoying the show, please LEAVE A FIVE STAR RATING AND REVIEW, and be sure to hit that subscribe button so you do not miss an episode.

To enhance your multifamily knowledge and achieve greater success in your business, you can connect with me on LinkedIn and Facebook or check out my website www.casmoncapital.com/.