In this episode, Bobby Shelton sits down with Gregg Swanson, a certified mental strength and peak performance coach with over 20 years of experience. Greg is on a mission to help ambitious professionals, executives, and entrepreneurs flip the burnout script and reconnect deeply with their purpose without sacrificing their health or values.

As the founder of Warrior Mind Coaching, Gregg has worked with leaders across tech, finance, health, and beyond. He’s also a featured mindset trainer on BetterUp’s global coaching platform, author of multiple books, and host of the Warrior Mindset Podcast.

Together, Bobby and Gregg dive into the hidden traps of motivation, the reality of burnout, and how to develop a warrior mindset that fuels elite performance and meaningful living.

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What You’ll Learn in This Episode

Why motivation can be deceptive and what to rely on instead.

The principles behind Greg’s burnout recovery method.

How to reclaim your masculine edge and reconnect with purpose.

The habits and mental frameworks high performers use to sustain energy.

Practical steps you can apply today to start leading yourself with strength

Guest Bio: Gregg Swanson

Gregg is a certified mental strength and peak performance coach with two decades of experience guiding professionals through burnout, overwhelm, and self-doubt. Through his company, Warrior Mind Coaching, and his own Warrior Mind Podcast, Gregg teaches strategies to cultivate resilience, discipline, and a deeper connection to meaning in both work and life.

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Links & Resources

Learn more about Gregg’s work:

Website: https://warriormindcoach.com/

LinkedIn: www.linkedin.com/in/mental-performance-consultant

Udemy: https://www.udemy.com/user/gregg-swanson/

Facebook: https://www.facebook.com/WarriorMindCoach/

YouTube: https://www.youtube.com/@GreggSwanson

Follow Bobby Shelton for more insights on self-leadership and the Easy Hard vs. Hard Hard framework

Website: www.battlecatcoaching.com

LinkedIn: www.linkedin.com/in/dr-bobby-shelton-dsl-pmp-acc-124502b

Apple Podcasts: https://podcasts.apple.com/us/podcast/easy-hard-vs-hard-hard/id1820794207

Spotify: https://open.spotify.com/show/02KH2GGhlEUY6gPSnbBCfZ?si=99c8499a3ca649d0

Amazon Music: https://music.amazon.com/podcasts/2f522489-6543-4719-9040-9422de3e81af/easy-hard-vs-hard-hard

YouTube https://www.youtube.com/@EasyHardvsHardHard

Substack: https://bobbyshelton.substack.com/

If you’ve ever felt burned out, disconnected from your purpose, or trapped chasing motivation that doesn’t last, this episode is for you. Listen in and start building your own warrior mindset today.

In this episode, Bobby Shelton sits down with Bally Binning to unpack what really happens when success is achieved without support-and why leadership can feel lonelier as you rise.

Bally shares her personal journey: returning to the UK in her 30s, jumping between roles that lacked purpose, and finally earning the title of Program Leader only to realize that the support system she expected didn’t exist.

From launching an events business solo to commuting 15 hours a week while holding it all together, Bally faced the cost of silent struggle. That moment became her turning point.

Now, as a Performance Coach & AI Educator and founder of Leaderize, Bally helps mid-level leaders reclaim their power, build clarity, and escape the performance trap.

This episode is a powerful reminder: no one climbs alone-and you don’t have to either.

Bally Binning is the founder of Leaderize Ltd, a UK-based coaching business empowering discerning leaders to ignite change, realize their potential, and shape the future through the power of their own voice. An ICF Certified Performance Coach and AI Educator, Bally specializes in inclusive leadership and ethical AI integration, equipping professionals with the tools to embrace transformation, elevate performance, and achieve lasting growth.

She is also the co-author of Wisdom Woven Through Adventure in Golden Threads (2024), a celebration of women’s shared wisdom.

To connect with Bally and explore more of her work, follow her on LinkedIn:

https://www.linkedin.com/in/ballybinning/

Learn more and connect with Bobby:

Website: www.battlecatcoaching.com

LinkedIn: www.linkedin.com/in/dr-bobby-shelton-dsl-pmp-acc-124502b

Apple Podcasts: https://podcasts.apple.com/us/podcast/easy-hard-vs-hard-hard/id1820794207

Spotify: https://open.spotify.com/show/02KH2GGhlEUY6gPSnbBCfZ?si=99c8499a3ca649d0

Amazon Music: https://music.amazon.com/podcasts/2f522489-6543-4719-9040-9422de3e81af/easy-hard-vs-hard-hard

YouTube https://www.youtube.com/@EasyHardvsHardHard

Substack: https://bobbyshelton.substack.com/

In this powerful and deeply insightful episode, Bobby welcomes the very first guest to the Easy Hard vs. Hard Hard Podcast, Stacey Brake. Stacey is a seasoned coach specializing in helping people heal from trauma and anxiety, guiding them toward joy, presence, and peace.

Together, Bobby and Stacey dive into:

- Understanding Trauma – How it’s not what happened to you, but how your body responds.

- The Anxiety “Set Point” – Why many live at a constant 6 or 7 on the anxiety scale, and how to lower it.

- Healing Approaches – How EMDR (Eye Movement Desensitization and Reprocessing) works to reprocess traumatic memories.

- Short-Term Wins & Long-Term Healing – The neuroscience-backed strategies that bring immediate relief while working toward deep healing.

- Self-Leadership & Permission to Heal – Why leading yourself means prioritizing your own healing without guilt.

- Discomfort vs. Suffering – How to grow without punishing yourself, and reframing discomfort as a sign of progress.

- Emotional Leadership – Practical tips to control what you can, shift your physiology, and stop letting anxiety run the show.

Key Quotes:

"It’s not about what happened to you, it’s about how your body responds to what happened to you." – Stacey Brake

"Give yourself permission to heal, it all starts there." – Bobby Shelton

"Comparison keeps us stuck; small commitments prove you can trust yourself." – Stacey Brake

Resources & Links:

- Learn more and connect with Stacey:

• Website: www.staceybrake.com

• Free Guide: 4 Steps to Freedom from High-Functioning Anxiety

https://www.staceybrake.com/pl/2147675301

• LinkedIn: https://www.linkedin.com/in/stacey-brake-806078157/

• Facebook: https://www.facebook.com/StaceyBrakeCoaching

Learn more and connect with Bobby:

• Website: www.battlecatcoaching.com

• LinkedIn: www.linkedin.com/in/dr-bobby-shelton-dsl-pmp-acc-124502b

• Apple Podcasts: https://podcasts.apple.com/us/podcast/easy-hard-vs-hard-hard/id1820794207

• Spotify: https://open.spotify.com/show/02KH2GGhlEUY6gPSnbBCfZ?si=99c8499a3ca649d0

• Amazon Music: https://music.amazon.com/podcasts/2f522489-6543-4719-9040-9422de3e81af/easy-hard-vs-hard-hard

• YouTube https://www.youtube.com/@EasyHardvsHardHard

• Substack: https://bobbyshelton.substack.com/

In this episode, Bobby Shelton dives deep into the concept of self-determination—what it is, why it’s critical for personal and professional growth, and how it ties directly into the Easy Hard vs. Hard Hard method. You’ll learn how autonomy, competence, and relatedness form the foundation of lasting determination, and why it’s often more powerful than motivation alone.

Bobby breaks down seven common barriers that hold people back from developing self-determination:

1. External controls & rigid environments

2. Internal psychological barriers (fear, perfectionism, self-doubt)

3. Dependence on external motivation

4. Relationship & social barriers

5. Life circumstances & resource gaps

6. Negative self-talk & mindset

7. Overwhelm & burnout

Through personal stories, leadership insights, and Stoic philosophy, Bobby offers actionable strategies for reclaiming autonomy, building resilience, and finding the hard, hard work that truly matters.

What You’ll Learn in This Episode:

- The difference between motivation and determination—and why one lasts longer

- How to identify and reduce external and internal barriers to self-determination

- The Stoic approach to focusing on what you can control

- Why your relationships directly influence your drive and focus

- Practical ways to manage burnout and prevent decision fatigue

Links & Resources:

- Subscribe to Bobby’s Substack for deeper narratives and book updates (https://bobbyshelton.substack.com/)

- Connect with Bobby on LinkedIn (www.linkedin.com/in/dr-bobby-shelton-dsl-pmp-acc-124502b)

If this episode resonates with you, share it with someone who might be struggling with self-determination or finding their hard, hard work. Let’s build a community committed to doing the work that truly matters.

In this episode, Bobby explores the myth of external motivation and why self-motivation is an essential pillar of self-leadership. Drawing from personal stories and the core components of self-leadership theory, Bobby challenges the belief that motivational speakers or outside forces can sustain your long-term growth.

Instead, he walks through three key self-leadership strategies—behavioral focus, natural rewards, and constructive thought patterns—and explains how you can apply them to develop a deep, internal drive rooted in your own values and purpose.

What You'll Learn

- Why motivation is an emotion—and why that matters

- The difference between self-motivation and self-determination

- How to stop chasing motivation and start building discipline

- The four tools of behavioral self-motivation:

1. Self-observation

2. Self-goal setting

3. Self-cueing

4. Self-rewarding

- How natural rewards and boredom can reveal whether you're doing Easy Hard or Hard Hard work

- Why your inner voice matters—and how to make it work for you, not against you

- How mental imagery and cognitive reframing can reset your drive and perspective

- A candid look at Bobby’s past mistakes—and what he learned about real, lasting motivation

Try This

- Write a sticky note cue (“Do 10 pushups”) and place it on your mirror.

- Celebrate small wins appropriately—not with cheesecake, but with recognition.

- Visualize a day in your ideal life. What work are you doing? How does it feel?

- If you're stuck, reframe: What are 2 actors (not 100) on your mental stage right now?

“If your motivation is coming from external factors, it’s probably not motivation—it’s a crutch.”

Resources & Links

- Subscribe to the podcast: Apple, Spotify, Amazon

- Read more from Bobby: https://bobbyshelton.substack.com/

- Learn more about Easy Hard vs. Hard Hard: www.battlecatcoaching.com

In this episode of Easy Hard vs. Hard Hard, Bobby Shelton unpacks the powerful self-leadership lessons hidden in Scottie Scheffler’s reflections after winning the 2025 British Open. Despite dominating his sport, Scheffler reminded the world that winning is not the point—purpose is. From walking away from golf if it ever jeopardized his family to saying “golf is not who I am,” Scheffler reveals a mindset rooted in self-awareness, values, and meaning.

Bobby weaves this story into the broader framework of self-leadership and Hard Hard work, sharing his own lessons from completing a doctoral dissertation and offering insight into how achievements can either define us—or refine us.

Key Topics Covered:

Why Scottie Scheffler’s win was more than a victory, it was a masterclass in self-awareness

The difference between what you do and who you are

How faith, family, and identity shape a meaningful life

Bobby’s own reflection on achieving a doctorate and what came after

The role of self-leadership in navigating success, purpose, and identity

How to recognize when you’re chasing Easy Hard vs living out your Hard Hard work

Tools for Reflection:

Ask yourself: What do I think defines me?

Reflect on a recent achievement. Did it change how you view yourself? Why or why not?

Consider if your current work is building your purpose or just padding your résumé.

Subscribe to my Newsletter:

Get weekly reflections, prompts, and tools to help you identify and commit to your Hard Hard work. https://bobbyshelton.substack.com/

A small gesture at a hot dog shop reminded me how powerful everyday kindness can be—and why we need more of it now than ever.

The Dangers of Groupthink

Description:

In this episode, Bobby dives into the subtle yet powerful force that keeps so many of us stuck: Groupthink. We explore how the desire to fit in can override our ability to think independently—and how that often leads us away from the meaningful, challenging work we’re truly called to do.

Through examples from everyday life and reflections on personal experience, Bobby unpacks how groupthink fuels Easy Hard behavior and blocks us from stepping into Hard Hard work—the kind that requires clarity, courage, and authenticity.

If you’ve ever found yourself compromising your values or silencing your voice to avoid conflict, this episode is a must-listen.

Key Topics Covered:

What is groupthink, and why is it dangerous?

How groupthink shows up in your work, relationships, and decisions

The connection between groupthink and Easy Hard work

Real-life stories and examples, including CrossFit culture, nutrition tribes, and professional identity

Why Hard Hard thinking means embracing discomfort, questioning assumptions, and honoring your own voice

How to break free: 3 strategies to challenge groupthink and think for yourself

This Week’s Challenge:

Identify one area in your life where you’ve defaulted to groupthink.

Ask yourself: What do I truly believe here?

Then try reacting differently next time—and reflect on how it feels.

Call to Action:

If this episode resonated with you, share it with someone who’s ready to challenge their thinking and step into more meaningful work. And don’t forget to subscribe, rate, and review!

In this episode, we dive into the concept of Hard Hard work—the kind of work that moves you closer to your goals, brings meaning to your life, and helps you become the person you truly want to be. We discuss why most of us avoid this type of work, how societal pressures push us toward “Easy Hard” choices, and how to begin the journey back to yourself through intentional effort.

Bobby also shares the science behind personal change, including Growth Mindset and Self-Determination Theory, offering listeners practical strategies for identifying and embracing their own Hard Hard work.

Key Topics Covered:

• What is Hard Hard work and how is it different from Easy Hard?

• Why we often avoid the work that matters most to us

• The role of societal expectations and internal resistance

• Scientific foundations:

- Carol Dweck’s Growth Mindset

- Ryan & Deci’s Self-Determination Theory (Competence, Connection, Autonomy)

- The power of Flow State

• Practical steps to find your Hard Hard work:

1. Identify your resistance: What have you been avoiding?

2. Reflect on who you want to become

3. Seek discomfort and meaning in your work

4. Experiment and reflect—try things on

5. Monitor your energy: Does the work fuel or drain you?

Takeaways:

• Hard Hard work doesn’t have to be physically hard—it’s about alignment with your values and desires.

• Doing the work that matters to you leads to increased happiness, fulfillment, and personal growth.

• Small steps—even five minutes—can start the transformation.

• Self-leadership is the foundation for becoming the person you want to be and for leading others.

Action Step:

This week, commit to spending just five minutes on something you’ve been avoiding—something that might be your Hard Hard. Notice how it makes you feel, the discomfort it brings, and reflect on whether it aligns with who you want to become.

Connect with Bobby:

Email: [email protected]

Share your progress or ask questions—I am happy to be your guide on this journey.

If You Found This Helpful:

Share this episode with someone who needs to hear it.

Subscribe to the podcast for more on Hard Hard work, self-leadership, and building a life of purpose.

Resources Mentioned:

• Dweck, C. S. (2006). Mindset: The New Psychology of Success.

• Ryan, R. M., & Deci, E. L. (2000). Self-Determination Theory.

• Csikszentmihalyi, M. (1990). Flow: The Psychology of Optimal Experience.

In this episode, we dive deep into the concept of Easy Hard…work that might look impressive from the outside but doesn’t bring real joy, fulfillment, or lasting meaning. He shares personal stories about weight loss, academic burnout, and the subtle traps of living life to impress others instead of pursuing what truly matters to you. This foundational conversation sets the stage for identifying and shifting toward Hard Hard work—the kind of work that aligns with your purpose and brings lasting growth.

Easy Hard Defined:

• Work with a clear, formulaic path that may not foster personal growth.

• Work done primarily to impress others or meet external expectations, not for personal fulfillment.

The Cost of Easy Hard:

• Leads to burnout, frustration, lack of productivity, and a deeper sense of meaninglessness.

• It can look successful on the surface but leaves you drained and disconnected inside.

Personal Stories:

• My 180-pound weight loss journey and the shift from external validation to personal motivation.

• The decision to pause and later re-engage in a doctoral program for the right reasons—learning and personal growth rather than prestige.

How to Identify Your Easy Hard:

1. Does the work bring you joy?

2. Are you doing it for yourself or to impress others?

3. What’s your emotional and physical state while doing it? (Energized vs. drained)

Practical Advice:

• Start small: Find one thing that brings you joy and make space for it.

• Begin replacing easy hard work with activities that align with your values, purpose, and well-being.

• Don’t quit everything overnight—start where you are and build momentum.

Write down 1-2 things that feel like “Easy Hard” and consider how you might begin shifting toward work that truly matters.

If this episode resonated with you, please share it with someone who needs to hear this message. Together, let’s help more people find their Hard Hard and start doing the work that matters to them.

Follow along:

Substack: https://bobbyshelton.substack.com/

Linked In: www.linkedin.com/in/bobby-shelton-pmp-acc-124502b