At CBC in Nashville this past May, BA Chief Economist, Bart Watson, encouraged brewery owners / operators to be more creative in finding ways to reach new audiences. An historically underserved community breweries can do a better job of reaching is the disability community. There are three levels of accommodations: ADA compliance, Accessibility & Inclusivity. This session will focus on the difference between the three levels and focus on how breweries can be more accessible to people with disabilities. Creating a great customer experience that accommodates more people is good for the community and the bottom line. ADA compliance is important but is the minimum requirement. Easy to implement, actionable information will be shared by a panel composed of a disability rights advocate, brewery architect, and brewery owner. Attendees of this session will discover how they can appeal to and support customers with disabilities while maintaining the integrity of their existing brewery brand.