Marketing, Magic, & The Messy Middle: Wickedly Branded

Eco-Friendly Entrepreneurship: Crafting Success | Janna Willoughby-Lohr


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Today, we’re thrilled to have a guest who embodies the spirit of artistry and entrepreneurship, Janna Willoughby-Lohr. As the driving force behind Papercraft Miracles, Janna is an accomplished artist, poet, and musician, based in Buffalo, New York. Her company specializes in handcrafted paper art and beautiful gifts imbued with meaning and intent. Since founding her company in college in 2003, Janna has grown Papercraft Miracles into a pillar of sustainable creativity and business success.

Navigating Personal and Professional Challenges
Janna shares her deeply personal story of navigating significant challenges, including the loss of her mother and a devastating dorm fire that occurred on her mother’s birthday. These experiences profoundly shaped her perspective on life and art. Janna turned to creating artist books to process her grief and trauma.

The Importance of Sustainability
Sustainability is at the core of Papercraft Miracles. Janna is committed to using eco-friendly materials and processes in all her creations. From plantable paper products to upcycled materials, her company offers a wide range of sustainable options that resonate with environmentally conscious consumers.
 Looking ahead, Janna shares her vision for the future of Papercraft Miracles. She aims to continue expanding her product line, exploring new markets, and increasing her impact through sustainable practices.

Follow Janna:
Papercraftmiracles.com
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Marketing, Magic, & The Messy Middle: Wickedly BrandedBy Beverly Cornell