eCommerce Evolution

By Brett Curry

What's eCommerce Evolution about?

eCommerce Evolution is hosted by Brett Curry, CEO of OMG Commerce. Tune in for fresh interviews with the merchants, vendors, and experts shaping the eCommerce industry. We take an in-depth look at what's new and what's next in eCommerce.

Download our free app to listen on your phone

eCommerce Evolution episodes:

04.17.2024
Episode 278 - Does YouTube Really Beat Facebook Every Time?
You probably know him from the YouTube ad that begins with "YouTube beats Facebook every time…" ‍ In this episode, I interview Aleric Heck, founder and CEO of Ad Outreach and KeywordSearch.com, to discuss how eCommerce businesses can leverage YouTube ads...
04.10.2024
Episode 277 - 10 Siblings, 11 Retail Stores, 1 Amazing Brand
Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Jimmy Sansone (https://www.linkedin.com/in/jimmy-sansone-aa80b881/) about the founding story of The Normal Brand. __ Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today! __ Chapters: (00:00) Introduction and Jimmy’s Background (11:42)...
04.03.2024
Episode 276 - Let's Buy a Business with Jeremy Horowitz
Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Jeremy Horowitz (https://www.linkedin.com/in/jeremyhorowitz1/) about the current state of eCommerce. __ Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today! __ Chapters: (00:00) Intro (01:58) The State of eCommerce...
03.20.2024
Episode 275 - Amazon Ads News & Trends with Jeff Cohen of Amazon
Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Jeff Cohen from Amazon (https://www.linkedin.com/in/jeffreycohen/) about amazon ads news and trends. __ Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today! __ Show Notes: (00:00) Introduction (07:54) Vertical Video...
03.13.2024
Episode 274 - How to Sell 1/2 Billion in Drink Ware in 8 Years
Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Brayn Porter (https://www.linkedin.com/in/jbryanporter/) about how to build a brand on Amazon. __ Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today! __ Show Notes: (00:00) Introduction (04:11) Simple Modern’s...
03.06.2024
Episode 273 - 6 Candid Lessons from Parenting 8 Kids + Running an Agency
Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks about the parallels between parenting and running a business. __ Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today! __ Show Notes: (00:00) Introduction (03:12) Lesson 1 - Where All...
02.28.2024
Episode 272 - Ambassador Programs that Fuel Growth
Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Kyle Fraughton (https://www.linkedin.com/in/kylefraughton/) about ambassador programs and the power of UGC. __ Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today! __ Show Notes: (00:00) Introduction (02:40)...
02.21.2024
Episode 271 - How to Win in 2024 with Sean Frank of Ridge
Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Sean Frank (http://twitter.com/SeanEcom/) about what it takes to win as a DTC brand in 2024. __ Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today! __ Show Notes: (00:00)...
02.07.2024
Episode 270 - Grow on Google Like Never Before in 2024 (Trends, Tips and New Stuff)
If Google isn’t within your top 2 channels for new customer acquisition - 2024 should be the year you change that. In this episode, I interview Matt Slaymaker on the latest and greatest from Google. Here’s a look at...
01.31.2024
Episode 269 - Winning on Amazon in 2024: Better Ads, Better Branding, Better Strategy
So much has changed on Amazon since we started helping sellers on the platform in 2016 (I can’t believe we’ve been in the Amazon game for 8 years). In this episode, I chat with Trenton Bodenbach, OMG Amazon Strategist. ...
01.24.2024
Episode 268 - A Better Framework for Using AI + Leveling Up the Customer Journey
I love this episode. Not just because my guest, Rabah Rahil, is a super smart dude with an eye for fashion. I love it because we tackle two of the biggest issues facing brands, agencies, and developers in the...
01.10.2024
Episode 267: Building a Brand In Public, Twitter Ads and Dealing with Fierce Headwinds
In the DTC space, there are always headwinds. Supply chain issues. Amazon account shutdowns. Meta or Google ad account issues. And new headwinds pop up daily. That's why I love this conversation with Aaron Nosbisch so much. Aaron...
01.03.2024
Episode 266 - Influencer Marketing and How to Create a Creative Flywheel in 2024
Cody Wittick is the man. College hoops player. Agency owner. Podcast host. And, now, new dad! Most important for this discussion: Cody knows how to scale DTC brands with influencer marketing. In this episode, we discuss the right and wrong...
12.27.2023
Episode 265 - Million Dollar Insights: Top 12 Takeaways from a Year of Amazing Guests
This year was an AMAZING year of podcast guests. Today, I wanted to reflect on and recap 12 of my favorite lessons from this year. 1. Creative Thinking as a Competitive Advantage - Million Dollar Mindset (Ep 231) ...
12.20.2023
Episode 264 - Optimize Your Finance Stack or Risk Going Broke
How is your finance stack? We all love to talk about our tech or marketing stacks, but the financial side gets less attention. Heck, you might not even know for sure what your finance stack is! My guest today is...
12.13.2023
Episode 263 - Cut Your CPA in Half by Asking Better Questions
What do you do when you grow 25% YoY but realize you’re losing money? How do you adjust when what has always worked in the past stops working? What steps do you take when your cost to acquire a new...
11.29.2023
Episode 262 - The Missing Piece to Your Attribution & CRO
In some ways, we know everything and nothing about our customers at the same time. We have mountains of data at our fingertips for every customer interaction. But we can’t see our customers. We don’t really know what they love,...
11.22.2023
Episode 261 - 11 Youtube Success Factors
Download The YouTube Ads Checklist Here YouTube offers TREMENDOUS scale opportunities. Just ask Dr. Squatch, Purple Mattress, Organifi, and Manscapped. But it's NOT the easiest platform to scale with. We're one of the top spenders on YouTube ads. We've spent...
11.15.2023
Episode 260 - Lessons From Chubbies with Co-Founder Preston Rutherford
Few DTC brands have been as polarizing or as successful as Chubbies. The Chubbies story is a wild one. It started with humble beginnings, selling shorts one by one in parks around the Stanford campus, leading to an IPO. Four...
11.08.2023
Episode 259 - 5 Untapped Growth Opportunities
“If you do what you’ve always done, you’ll get what you’ve always gotten.” “The definition of insanity is doing the same things over and over again and expecting different results.” Not sure where I first heard these quotes, but they...
11.01.2023
Episode 258 - Cyber 5: How the Best Brands Approach it
How can you make the most of the Cyber 5? It all comes down to strategy, planning and execution. Ideally, you’re planning all year and working on the perfect strategies to attract new customers and inspire existing customers to buy...
10.25.2023
Episode 257 - Grow Your Leadership, Grow Your Business
I believe in the who, not the how, for more business problems and opportunities. Want to grow faster? Need to solve a nagging problem? Rather than thinking about how to solve it, you might want to start with who. But...
10.18.2023
Episode 256 - Unlevel the Field with Generative AI
Are you dabbling with generative AI or using it to gain a competitive advantage? Are you getting better at using AI or staying the same? If you're like some professionals I know, maybe you've gotten frustrated with only slight gains...
10.11.2023
Episode 255 - Why Your Prices Are Probably Wrong
Price. It’s an emotional topic for shoppers and for brands. As shoppers were more influenced by price than we care to admit. As brands we’re often afraid to change our prices. And our current prices were probably created a long...
10.04.2023
Episode 254 - 7 Ways to Supercharge Any Ad
Why does one hook work and another flops? Why does one offer get customers clicking and buying and another offer get’s only a shrug? How can you know BEFORE you spend money on an ad if it’s likely to convert?...
09.27.2023
Episode 253 - How to 3x Product Sales With Amazon Influencer
Liz Saunders knows the Amazon game well. She was the Chief of Staff for Jungle Scout as it grew from under 40 employees to a few hundred. And the founder of Fluencer Fruit. Through software, coaching, and services, she helps...
09.20.2023
Episode 252 - Triple Your Ad Spend While Improving Profitability with Amazon DSP
Amazon DSP is a misunderstood platform. Heck, even the name is confusing! The Amazon DSP we’re referring to in this episode is the Demand Side Platform. Not to be confused with Amazon’s other DSP - Delivery Service Provider (the independent...
09.13.2023
Episode 251 - Advanced Amazon Strategies That Will Double Your Traffic & Conversions
Your Amazon listings are probably NOT as optimized as you think. Your products likely aren’t merchandised as well as they could be either. In this episode, Brandon shows you how to find obscure keywords to dramatically grow your sales and...
09.06.2023
Episode 250 - What You Don’t Know About Your Customers Is Costing You
Post-purchase surveys can teach you a lot about your customers, and no one knows that better than my most recent guest, Trevor Crump. Trevor is the co-founder of Bestie, which is one of the fastest-growing post-purchase apps on Shopify. We...
08.30.2023
Episode 249 - Amazon Lives, Amazon Influencers, and Driving $7 Figures in New Sales
Gracey Ryback, an A-List Amazon Influencer, began her journey on TikTok by talking about products she loved. Soon after, she started hosting Amazon Lives. To date, she has driven seven figures in new sales for various products on Amazon. I...
08.23.2023
Episode 248 - 8 Top Email Tests + Making All Channels better with Email & SMS
FREE RESOURCE: OMG's Ultimate Email Marketing Testing Checklist https://docs.google.com/spreadsheets/d/1Mt6eOX2wxCM61uhGc0WoSVWSlemUJRP0T9mfgBk2o-M/edit#gid=1837668272 How can you triple your results from Email & SMS? Is crafting a single captivating subject line the key? Does discovering the ultimate promotion hold the answer? Likely not. Making huge...
08.16.2023
Episode 247 - How to Create a 6 Star Experience on Amazon with Tomer Rabinovich
Tomer is a speaker, an Amazon Seller, the host of the Top Dog community, and the author of "Ride the Amazon Wave." We recently met when we both spoke at SellerCon in Austin. Tomer has a unique approach to getting...
08.09.2023
Episode 246 - Triple Revenue with "Challenge" Based Marketing
What if you could find one strategy that, if properly executed, could:Triple your revenueBuild a hyper-engaged community around your brandGet feedback on exactly what products to launch next (and create anticipation around the launch of new products)Create an ongoing, repeatable...
08.02.2023
Episode 245 - Forget CRO, Focus on CVO with Drew Sanocki
Drew Sanocki has successfully turned around 8 and 9-figure eCommerce brands not once, not twice, but 5 times. Among his successes are AutoAnything and Karmaloop. Drew is also the Co-Founder and Co-CEO of Post Pilot (direct mail made for DTC...
07.26.2023
Episode 244 -CRO Strategies To Accelerate Growth with Nirav Sheth
Whatever you do, don't mention "Growth Hacking" to Nirav Sheth. Trust me, he's got something even better! Nirav is the CRO mastermind driving success for some of the fastest-growing and most loved DTC brands like Molekule, Mack Weldon, Athletic Greens,...
07.19.2023
Episode 243 - Achieving Exit Velocity with YouTube Ads with Jacques Spitzer
YouTube is a different beast. It has arguably greater reach than Facebook, with more ad inventory available. But it’s not easier to scale on. And it’s not easier to measure. For brands that get it right, YouTube can accelerate growth...
07.12.2023
Episode 242 - Optimizing the Digital Shelf with Jacques Van Der Wilt
Over 1 billion shopping experiences take place on Google alone every single day. Millions more occur across popular platforms like Facebook, Instagram, and Amazon. Are your products showing up on the “digital shelf” for eager shoppers? Feed marketing is the...
07.05.2023
Episode 241 - Building Community with Carlos Alvarez
Community and great brands go hand-in-hand. If you want to maximize LTV, build raving fans, stimulate referrals, and create a stable base of customers - COMMUNITY is at the center. Carlos Alvarez is a legend in the eComm and Amazon...
06.28.2023
Episode 240 - Best of Podcast Tips + 7 Steps to Hiring Top Level Talent Overseas
Josh Hadley is a podcast host and a successful brand builder. His business Hadley Designs, just crossed 8 figures in annual sales. One key to his success is hiring manager-level talent overseas. His approach to hiring is fantastic. It's definitely...
06.21.2023
Episode 239 - Prime Day 2023: How to Maximize Sales
What started as a way to boost sales during slow summer months has turned into two of the largest shopping days of the year: Prime Day. More accurately, the event is 48 hours of lightning deals, promos, coupons, and shopping...
06.07.2023
Episode 238 - What's Working Right Now With Google and YouTube Ads
This episode of eCommerce Evolution is one-of-a-kind! Recently, I had the pleasure of joining Matt Edmundson on his show, the eCommerce Podcast, and let me tell you, it was an absolute blast! We had such a great time that I...
05.31.2023
Episode 237 - What’s Working Now on Meta and Google and How AI is Shaping the Future of Digital
Andrew Foxwell and I go way back. We recorded our first podcast together over 6 years ago! Andrew is a seasoned expert in the advertising industry and the driving force behind a remarkable Meta agency that collaborates with renowned brands...
05.24.2023
Episode 236 - Building Winning Landing Pages with OMG Commerce Experts
Good ads are just the beginning when it comes to growing your business. The real game-changer lies in your landing pages. They hold the key to turning visitors into loyal customers. That's why you can't afford to miss our latest...
05.17.2023
Episode 235 -What’s Working on Kickstarter in 2023 + Product Launches on Shopify
Khierstyn Ross has made a name for herself by successfully launching products and brands on Kickstarter. However, the crowdfunding landscape has significantly changed in recent years, particularly on Kickstarter. It is NOT the same world it was in 2019. While...
05.10.2023
Episode 234 - 4 Phases of Organic Growth on YouTube with Liz Germain
Liz Germain is a YouTube PRO and a repeat guest on the show! We first met when I was speaking at an eCommerce event held at the YouTube LA Offices. Liz is responsible for well over 200 million organic views...
05.03.2023
Episode 233 - Using AI to 4x Your Traffic + Lifecycle Marketing with Steve Chou
Steve is a legend in the eComm space. He is not only the store owner of Bumblebee Linens, but also the host of the highly successful marketing podcast, "My Wife Quit Her Job,” which ranks among the top 25 in...
04.26.2023
Episode 232 - Headless vs. Composable and What OmniChannel Means Today with Aaron Sheehan of BigCommerce
Aaron Sheehan and I go way back. We first met when Aaron used to work for an agency that OMG supported. Now, Aaron is the Director of Competitive Strategy at BigCommerce. He brings a fresh perspective on the eCommerce industry,...
04.19.2023
Episode 231 - The 100 Million Dollar Mindset: How to Think Differently to Scale
What got you here won’t get you there. What will it take to reach your next big breakthrough? Whether or not we want to admit it, we all have limiting thought patterns that create a sort of blindness, preventing us...
04.19.2023
Episode 231 - The Million Dollar Mindset: How to Think Differently to Scale
What got you here won’t get you there. What will it take to reach your next big breakthrough? Whether or not we want to admit it, we all have limiting thought patterns that create a sort of blindness, preventing us...
04.12.2023
Episode 230 - Lessons from DRTV that Can Fuel Online Growth with Jordan Pine
Online marketers can learn a LOT from direct response TV (DRTV) ads. The power of an irresistible offer. The art and science of a problem-solution ad. The appeal of a “magic product demonstration.” To name a few! This...

What's eCommerce Evolution about?

Download our free app to listen on your phone

eCommerce Evolution episodes:

Episode 278 - Does YouTube Really Beat Facebook Every Time?

Episode 277 - 10 Siblings, 11 Retail Stores, 1 Amazing Brand

Episode 276 - Let's Buy a Business with Jeremy Horowitz

Episode 275 - Amazon Ads News & Trends with Jeff Cohen of Amazon

Episode 274 - How to Sell 1/2 Billion in Drink Ware in 8 Years

Episode 273 - 6 Candid Lessons from Parenting 8 Kids + Running an Agency

Episode 272 - Ambassador Programs that Fuel Growth

Episode 271 - How to Win in 2024 with Sean Frank of Ridge

Episode 270 - Grow on Google Like Never Before in 2024 (Trends, Tips and New Stuff)

Episode 269 - Winning on Amazon in 2024: Better Ads, Better Branding, Better Strategy

Episode 268 - A Better Framework for Using AI + Leveling Up the Customer Journey

Episode 267: Building a Brand In Public, Twitter Ads and Dealing with Fierce Headwinds

Episode 266 - Influencer Marketing and How to Create a Creative Flywheel in 2024

Episode 265 - Million Dollar Insights: Top 12 Takeaways from a Year of Amazing Guests

Episode 264 - Optimize Your Finance Stack or Risk Going Broke

Episode 263 - Cut Your CPA in Half by Asking Better Questions

Episode 262 - The Missing Piece to Your Attribution & CRO

Episode 261 - 11 Youtube Success Factors

Episode 260 - Lessons From Chubbies with Co-Founder Preston Rutherford

Episode 259 - 5 Untapped Growth Opportunities

Episode 258 - Cyber 5: How the Best Brands Approach it

Episode 257 - Grow Your Leadership, Grow Your Business

Episode 256 - Unlevel the Field with Generative AI

Episode 255 - Why Your Prices Are Probably Wrong

Episode 254 - 7 Ways to Supercharge Any Ad

Episode 253 - How to 3x Product Sales With Amazon Influencer

Episode 252 - Triple Your Ad Spend While Improving Profitability with Amazon DSP

Episode 251 - Advanced Amazon Strategies That Will Double Your Traffic & Conversions

Episode 250 - What You Don’t Know About Your Customers Is Costing You

Episode 249 - Amazon Lives, Amazon Influencers, and Driving $7 Figures in New Sales

Episode 248 - 8 Top Email Tests + Making All Channels better with Email & SMS

Episode 247 - How to Create a 6 Star Experience on Amazon with Tomer Rabinovich

Episode 246 - Triple Revenue with "Challenge" Based Marketing

Episode 245 - Forget CRO, Focus on CVO with Drew Sanocki

Episode 244 -CRO Strategies To Accelerate Growth with Nirav Sheth

Episode 243 - Achieving Exit Velocity with YouTube Ads with Jacques Spitzer

Episode 242 - Optimizing the Digital Shelf with Jacques Van Der Wilt

Episode 241 - Building Community with Carlos Alvarez

Episode 240 - Best of Podcast Tips + 7 Steps to Hiring Top Level Talent Overseas

Episode 239 - Prime Day 2023: How to Maximize Sales

Episode 238 - What's Working Right Now With Google and YouTube Ads

Episode 237 - What’s Working Now on Meta and Google and How AI is Shaping the Future of Digital

Episode 236 - Building Winning Landing Pages with OMG Commerce Experts

Episode 235 -What’s Working on Kickstarter in 2023 + Product Launches on Shopify

Episode 234 - 4 Phases of Organic Growth on YouTube with Liz Germain

Episode 233 - Using AI to 4x Your Traffic + Lifecycle Marketing with Steve Chou

Episode 232 - Headless vs. Composable and What OmniChannel Means Today with Aaron Sheehan of BigCommerce

Episode 231 - The 100 Million Dollar Mindset: How to Think Differently to Scale

Episode 231 - The Million Dollar Mindset: How to Think Differently to Scale

Episode 230 - Lessons from DRTV that Can Fuel Online Growth with Jordan Pine