eCommerce Master Plan

eCommerce MasterPlan | 542: From Market Stall to 7-Figure Brand: How Mademoiselle Macaron Made eCommerce Work

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Rachel Hanretty is the founder and CEO at Mademoiselle Macaron, sellers of handmade luxury French macarons. Rachel’s grown the business from a market stall in 2013 to a 7-figure business.

They now sell via their Shopify store to both DTC and B2B customers, via marketplaces like Not on the High Street, and about 40% of turnover is B2B sales.

Hit PLAY to hear:

  • Why skyrocketing rent pushed Rachel to shut her shop—and scale faster
  • The Shopify setup mistake that nearly broke their backend
  • How freezing macarons unlocked 7-figure fulfillment
  • The agency breakup that every ecommerce founder should learn from
  • What finally pushed them to stop waiting and start selling proactively
  • How French flair (and flavor) became their brand’s superpower

    • Key timestamps to dive straight in:

    [03:51] Shift from Storefront to Online Sales

    [07:54] Customizable Macaron Packaging Options

    [12:48] Consolidating Services Led to Conflict

    [16:19] Testing Separate Agency Strategies

    [20:09] Embracing French Roots in Business

    [21:55] Listen to Rachel’s Top Tips!

    Full episode notes here: https://ecmp.info/542

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    eCommerce Master PlanBy Chloe Thomas