eCommerce Master Plan

eCommerce MasterPlan | 545: From Lockdown Startup to Global Brand: The Possum Play Approach to eCommerce Expansion

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Renee Cizel & Giorgia Rossi from Possum Play, sellers of the play sofa that transforms into 100s of different configurations! Founded in 2021 they now sell internationally via their 3 country specific Shopify stores, with 40,000 happy families loving the product already. 

 

Hit PLAY to hear: 

 

  • How Possum Play hit 40,000 customers with just a 3-person team 
  • The smart, low-budget strategy behind their global expansion 
  • Why they fulfilled their first containers by hand—and what it taught them 
  • The “do it yourself until you can’t” rule that protects their profits 
  • How they built a hero product and resisted the urge to over-expand 
  • The hiring mindset shift that helped them scale without burnout 

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    Key timestamps to dive straight in: 

    [05:07] “Appreciation for 3PL Partners” 

    [10:02] Founders’ Struggle: Control vs. Growth 

    [13:44] Hiring for Potential, Not Experience 

    [14:31] “Impact of Past Experience on Success” 

    [18:08] Word-of-Mouth Growth Strategy 

    [19:51] Listen to Renee and Giorgia’s Top Tips! 

     

     

    Full episode notes here: https://ecmp.info/545

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    eCommerce Master PlanBy Chloe Thomas