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Welcome to the 19th edition of the Panama Interview Series where we discuss topics regarding foreign direct investment in Latin America and the Caribbean. In this edition we discuss the future of probiotics in Latin America with a focus on Venezuela.- The growth of the digestive health category has been a nutrition industry success story.- Ingredients with digestive health benefits now command very high levels of consumer awareness, and this is particularly true of probiotics.- The global probiotics market is projected to grow to $69 billion at a CAGR of 7.0% through 2023.- Functional foods and beverages are by far the biggest segment for probiotics, currently standing at $40 billion and representing more than 82% of the total market.- The LATAM region offers the most significant potential for growth of the functional foods industry over the coming years. The market for probiotics and digestive health products in Venezuela experienced significant growth pre-COVID19 and has great promise for continued growth post-COVID.We are honored to have as our guest Vanessa Hernández Bastidas, Gerente de Planta for PROBIOTIC, C.A.We look forward to her insights regarding the future of Probiotics in Latin America and the Caribbean. and, specifically, the role that Venezuela will play in the region's post-COVID economic recovery.
By Anthony Robinson, Esq. - Managing Member, BICO Legal and Compliance Consulting, LLCWelcome to the 19th edition of the Panama Interview Series where we discuss topics regarding foreign direct investment in Latin America and the Caribbean. In this edition we discuss the future of probiotics in Latin America with a focus on Venezuela.- The growth of the digestive health category has been a nutrition industry success story.- Ingredients with digestive health benefits now command very high levels of consumer awareness, and this is particularly true of probiotics.- The global probiotics market is projected to grow to $69 billion at a CAGR of 7.0% through 2023.- Functional foods and beverages are by far the biggest segment for probiotics, currently standing at $40 billion and representing more than 82% of the total market.- The LATAM region offers the most significant potential for growth of the functional foods industry over the coming years. The market for probiotics and digestive health products in Venezuela experienced significant growth pre-COVID19 and has great promise for continued growth post-COVID.We are honored to have as our guest Vanessa Hernández Bastidas, Gerente de Planta for PROBIOTIC, C.A.We look forward to her insights regarding the future of Probiotics in Latin America and the Caribbean. and, specifically, the role that Venezuela will play in the region's post-COVID economic recovery.