Expert Focus

EF026 An Audience with The Queen of Visibility Juliette Stapleton


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Welcome to The Expert Focus Podcast hosted by the online community building beast Claire Dowdall. Each week Claire brings on expert guests to share their knowledge in their field as well as share universal truths about the business world. Each guest is unique and shares their own experience lending tips and strategies along the way. This is no ordinary business podcast. Claire's questions are strategic and offer great insight. The Expert Focus Podcast is a relaxed and conversational podcast. Claire is not just a pretty face and she's not your conjured up version of a marketer either. Grab a notebook. You're going to want to take notes.

In this episode, Claire is joined by her guest the internationally recognized visibility strategist, Juliette Stapleton. Juliette is known as the queen of visibility. She comes from a background in digital marketing and web design. At the beginning of 2017, Juliet found herself in an uncomfortable position in a small town supporting less than ideal clients. It was at that time she decided to take more control and to build the Juliette Stapleton brand using Facebook. Her first online show was called EZ Chat created by developing very strategic online relationships. During this show, her visibility increased and she positioned herself for more growth. From there she began and became a part of different types of online communities.

Building an online business takes:

  • Ingenuity
  • Good energy
  • Confidence
  • Networking
  • Passion
  • Knowledge
  • Authenticity
  • Online is a global network with little to no confines

Juliette weighs in on the fear that keeps people from using the Facebook live option or simply showing up:

  1. Fear of judgement
    1. Typically not from others in the industry, but family/friends
    2. Commitment is necessary
    3. You must take action
    1. Who am I to talk about this?
    2. What if someone tries to discredit me?
  2. It's easier to talk about personal development and motivation. It's more difficult to talk about your expertise.

 

"I am so passionate about empowering you."

"It turns out that I have the energy that people just transform with the light of my energy."

"If she's doing it, it's not an impossible act."

"If I want to change it, I will. Just as long as I deliver."

"If things change, people change, I want to be able to pivot to what they need."

"Being online gives you more opportunity to [adapt]."

"When we do Facebook lives or video we need to reinforce who we are."

"The journey can be painful, but it's brilliant."

"If you're not finding ways to enjoy it then you won't show up consistently. It's being consistent that people struggle the most with."

"You have to do whatever it takes."

 

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Expert FocusBy Claire Dowdall