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Kevin Goetz sits down with acclaimed filmmaker Eli Roth.

Eli burst onto the scene in 2002 with his indie horror hit Cabin Fever and cemented his reputation with the extremely profitable Hostel films. Known for his intense horror style and flair for marketing, Eli has built a hugely successful directing career. His latest film, the holiday slasher Thanksgiving, was released last year by Sony Pictures and he is currently working on a science fiction action comedy film, Borderlands, scheduled to be released this summer. Kevin and Eli have worked closely together using test screenings to hone Eli's movies. Their rapport is on full display as they delve deep into Eli's creative process, his career ups and downs, and the vital role testing feedback plays in the final films you see in theaters.

Kevin and Eli Discuss Eli's Upbringing and Early Interest in Filmmaking (3:20)
Eli became interested in film at a young age after seeing movies like Pinocchio, Star Wars, and Alien. He started making short films as a kid with help from a mentor. By age 11 he was making animated shorts, stop-motion films, and horror movies with his brothers and friends.

Cabin Fever and Eli's Initial Resistance to Testing (27:09)
Cabin Fever initially tested terribly but went on to be very profitable. Eli learned to analyze test data for what works rather than just looking at scores.

Eli's Experience Working His Way Up in the Film Industry (31:42)
Eli talks about his odd jobs in the film industry while writing scripts, including as an extra, a set production assistant, and Howard Stern's assistant on Private Parts.

Working with Quentin Tarantino and Making the Hostel Films (37:12)
Quentin Tarantino mentored Eli on Hostel, helping him add more realism and unexpected details. Eli discusses testing multiple endings for Hostel.

Thanksgiving Test Screenings and Editing (42:15)
Eli details his experience testing Thanksgiving and learning from audience feedback to hone the right tone, pacing, and violence level. He trimmed 15 minutes after the first test screening based on feedback. Eli says he has come to value test screening input thanks to insights from Kevin.

Eli on the Power of Test Screenings (54:19)
Eli thanks Kevin for helping filmmakers understand how to read test screening data and what audiences want. He advises filmmakers to listen to test feedback even if they don't agree.

This fascinating conversation gives rare insight into Eli Roth's unique directorial vision and his journey to becoming one of Hollywood's most successful horror filmmakers. Eli's passion for the genre and gift for understanding audiences have been instrumental in crafting crowd-pleasing terror. His embrace of the test screening process, utilizing Kevin's expert analysis, demonstrates Eli's dedication to giving viewers the best experience possible.

Host: Kevin Goetz
Guest: Eli Roth
Producer: Kari Campano
Writers: Kevin Goetz, Darlene Hayman, Kari Campano, and Nick Nunez

For more information about Eli Roth:
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For more information about Kevin Goetz:
- Website: www.KevinGoetz360.com
- Audienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678
- How to Score in Hollywood: https://www.amazon.com/How-Score-Hollywood-Secrets-Business/dp/198218986X/
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- LinkedIn @Kevin Goetz
- Screen Engine/ASI Website: www.ScreenEngineASI.com