<p>We spoke with Pablo Henderson, the Global Marketing Director at W Hotels Worldwide, about how his marketing team focuses on the connection between the authenticity of the stories and the guest experience.</p>
<p>He discusses how music sets the mood and theme of their hotels by embracing cultures and history. They do this by curating local artists and talent to elevate the overall guest experience.</p>

We spoke with Pablo Henderson, the Global Marketing Director at W Hotels Worldwide, about how his marketing team focuses on the connection between the authenticity of the stories and the guest experience. He discusses how music sets the mood and theme of their hotels by embracing cultures and history. They do this by curating local artists and talent to elevate the overall guest experience.

Embracing culture through music and art is part of the W Hotel's DNA

The Motivated podcast has emerged as the #1 podcast dedicated to the topic of motivation, which is hosted by Dalia Strum who is an educator on Digital Marketing and Business Strategy at The Fashion Institute of Technology and Pablo Henderson, CMO of XpresSpa Group. We feature impressive thought leaders and industry experts where we discuss what they’re working on, some of the strategies they’re deploying, how they continuously shift their mindset and most importantly how they’re keeping themselves as well as the people around them motivated.

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Embracing culture through music and art is part of the W Hotel's DNA

Embracing culture through music and art is part of the W Hotel's DNA