How Fitting: design a slow fashion business that fits

Embracing Your Unique Heritage and Creativity with Bhavana Jain of BHAV

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In episode 24, Bhavana Jain shares about her entrepreneurial journey and how she celebrates and shares her cultural heritage through her women's fashion brand BHAV.

Bhavana Jain is CEO and lead designer of BHAV. BHAV is a women's contemporary clothing brand based in Chicago, IL. The line is inspired by the rich diversity of South Asian heritage fabrics, and features sophisticated and flattering ready-to-wear pieces tailored to fit the daily lives of real, modern women. She also practices pharmacy as a Clinical Pharmacist at a local hospital outside the city. In her spare time she loves to explore the city of Chicago, travel, watch movies and loves spending time with family and friends.

In this episode, you’ll learn:
  • What brought Bhavana to the fashion industry
  • How (and why) Bhavana’s mission and branding for her business evolved from when she first started
  • Why knowing your customer is so important
  • What Bhavana has learned running her brand and the advice she’d give to new designers
  • How Bhavana celebrates her multi-cultural heritage through fashion
  • What to do when your parents don’t understand what you do or why you’re pursuing entrepreneurship
  • How Bhavana sources her Indian-inspired textiles 
  • What’s in the works for BHAV’s next collection coming fall 2021
    • People and resources mentioned in this episode:

    Bhavana was so kind to share a discount code with listeners! Use code ALISON20 for 20% off your BHAV order.

    • BHAV website
    • BHAV email
    • BHAV on Instagram
    • BHAV on LinkedIn

      • Do you want fashion business tips and resources like this sent straight to your inbox? Sign up for the How Fitting newsletter to receive new podcast episodes plus daily content on creating fashion that fits your customer, lifestyle, and values.

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      How Fitting: design a slow fashion business that fitsBy Alison Hoenes | women's apparel patternmaker
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