We sat down with Marcial González Fraga, Founder of Oss, to explore how startup founders can raise capital on their own terms.

From launching Mercado Libre’s fintech lending arm to co-founding a startup and leading 100+ investments at Latitud Ventures, Marcial has seen every side of the fundraising table. Now, as a self-described “fundraising sherpa,” he helps founders flip the power dynamic and run their raise with confidence and control.

In this episode, we discuss:

• How to think like a VC when fundraising

• Why even the best founders need a coach

• How to keep leverage in your hands during a raise

• Marcial’s contrarian takes on follow-on capital and investor alignment

• What it means to build a company and a life with purpose

You can find show notes, deep dives, and other great content in our newsletter 👉 www.lafronterapodcast.com

Intro and outro music is Me Quema by The Berger / Sanchez Project.