Can hype be engineered? Author, speaker, and founder of MicroFame Media, Michael F. Schein joins Intangify host Matthew Asbell for a provocative discussion on the power—and peril—of hype. Drawing from his book The Hype Handbook and decades of experience working with thought leaders and companies, Michael unpacks how strategic emotional triggers can catapult a brand or idea to mass attention.

They also explore the role of intellectual property in storytelling, how to protect big ideas once they catch fire, and why creators often struggle to balance authenticity with influence.

In this episode, you’ll hear:

• Why hype works—and what makes it ethical or dangerous
• The overlap between psychology, marketing, and intellectual property
• The biggest mistakes experts make when trying to get noticed
• Real-world examples of “hype artists” throughout history
• Legal insight on protecting intangible assets in a media-saturated world

🔗 Learn more about Michael: michaelfschein.com
 📘 Grab The Hype Handbook: on Amazon

Michael F. Schein pulls back the curtain on what makes people pay attention. If you want to build buzz without selling your soul, this episode lays out the blueprint.

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