Enrollment Management Round Table Podcast

By Enrollment Resources

What's Enrollment Management Round Table Podcast about?

Enrollment Management Round Table Podcast with Gregg Meiklejohn & Shane Sparks, co-founders of Enrollment Resources. Stay on top of the latest trends in Admissions and Marketing for Career Education with insights from the world's leading EDU marketing company and special guest panelists.

Questions or comments? Email [email protected]

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Enrollment Management Round Table Podcast episodes:

10.05.2020
The ROI Of Split Testing
In this episode of the Enrollment Management Round Table, Gregg Meiklejohn and Tom King discuss how your school can capture the benefits of split testing. Learn how to test your way into impressive conversion breakthroughs in your enrollment management process...
08.20.2020
Podcast #52: How To Set Up Effective Remote Admissions Fast
Learn how to organize a quality Remote Admissions Program for your school — and get it off the ground immediately and effectively — in this edited recording of our popular April webinar. Takeaways include: ~ Why you should hold interviews and tours...
08.04.2020
Podcast #51: Where Marketing Meets Admissions
In this episode of the Enrollment Management Round Table, our panel discusses why schools lose prospective students in the pass-off between Marketing and Admissions, and how you can bridge the disconnect with practical fixes and best practices. Listen now to learn...
05.20.2020
How Positioning Can Increase Market Share And Focus Your Efforts
In this episode of the Enrollment Management Round Table podcast, Gregg Meiklejohn and Tom King of Enrollment Resources explore a strategy called Positioning. Through examples from EDU and other industries, learn how Positioning can help your school... ~ Efficiently realign your...
03.19.2020
How To Organize A Quality Remote Admissions Program Quickly
In this podcast, Tom King and Gregg Meiklejohn of Enrollment Resources give an overview of the pieces needed to organize a quality Remote Admissions Program quickly. A companion white paper to this podcast will be published this week. Watch your...
10.18.2019
Podcast #50: Strategies To Get The Regulators Off Your Back
Our presenters in this episode are Gregg Meiklejohn, Shane Sparks, Tom King of Enrollment Resources, and JP Smith, President of Celsius Marketing | Interactive. The panel explores one interesting strategy that will get the various regulators off your back and...
09.10.2019
Podcast #49: The Anatomy Of A Rock Star DOA
In this episode, Gregg, Tom, and Scott explore the ten essential things every Director of Admissions needs to build a dynamic sales team, drive revenue, and promote team development at your school. Listen to episode 49 of The Enrollment Management Round...
08.02.2019
Podcast #48: How To Optimize Enrollment Revenue With Lean Management
In this episode, Gregg, Shane and Tom show you how to use Lean Management to grow your school while on a fixed budget. Listen to episode 48 of The Enrollment Management Round Table Podcast to learn how to use...
05.01.2019
Podcast #47: Conversion Breakthroughs In Your Enrollment Management Process Through Testing
There are 200+ potential engagement points within your enrollment management process: your website, phone messaging, sales letters, and admission procedures to name a few. Listen now to learn how to capture the benefits of split testing for your school! Transcript available...
02.21.2019
Podcast #46: How 1% Improvements Can Translate Into Millions Of Dollars
It’s shocking how little effort it actually takes to be more successful than your competition. In this episode, Gregg, Shane, and Tom of Enrollment Resources are joined by special guest Brian Willett to show you how your school can catapult...
11.28.2018
Podcast #45: The Anatomy Of A Rockstar Director of Admissions
The role of an Admissions Director is not to grow sales, but to grow their people! Tom King and Scott Spitolnick of Enrollment Resources outline the 10 essential things every DOA needs to successfully build a dynamic Admissions team while...
08.22.2018
Podcast #44: Enrollment During High Employment Conditions: How to adapt to today’s education market
Your pool of leads could be shrinking, and fast. According to the Bureau of Labor Statistics, United States unemployment was just 3.9% in April. If your marketing is focused on people looking for work, then you need to take another...
07.09.2018
Bite-Sized Big Idea - A Peek Around The Corner (extended)
The US has ratified a travel ban on several countries and it appears, by extension, to be making it tougher for students from other countries to feel welcome in the US. For example, the emerging trade war with China: Chinese...
07.09.2018
Bite-Sized Big Idea - A Peek Around The Corner (brief)
The US has ratified a travel ban on several countries and it appears, by extension, to be making it tougher for students from other countries to feel welcome in the US. For example, the emerging trade war with China: Chinese...
01.26.2018
Podcast #43: Lost Revenue Finder Live
We have this cool five-minute process we call Lost Revenue Finder. Through it, we can find out if you’re losing millions of dollars in Enrollment Revenue due to small oversights within your Enrollment Management process. Try it free at http://bit.ly/LostRevenueFinder We...
12.14.2017
"A Child's Christmas In Wales" by Dylan Thomas, performed by Paul Bertorelli
Like “A Christmas Carol” by Charles Dickens and Clement Moore’s “The Night Before Christmas”, Dylan Thomas’ “A Child’s Christmas in Wales” has become a staple of the holiday season for many families, including ours at Enrollment Resources. From everyone here at...
08.23.2017
Podcast #42: How to Create a Culture Of Innovation
An innovative school has a lasting and defendable competitive advantage. So why are so many schools shuffling through the same stale enrollment management processes as their competition? Simply because it's "how things have always been done"? 16 years ago, co-founders Shane Sparks...
08.17.2017
Podcast #41: World-Class Enrollment Series pt. 5
In the final instalment of this five-part series our panelists share best-practice tips on Marketing for Enrollment Retention and the B2B Marketing Pieces Career Services needs in place to be ready for whatever the economy throws at you.
08.09.2017
Podcast #40: World-Class Enrollment Series pt. 4
Our panelists take a deeper dive into the '24 Tips on how to Create a World-Class Enrollment Process' series. Join the conversation exploring thought-starters on how to Optimize the Interview-to-Start Ratio. This is a great session for admissions reps to...
08.02.2017
Podcast #39: World-Class Enrollment Series pt. 3
Welcome to Podcast 3 of our 5 part summer series, "How to Create a World-Class Enrollment Process." The topic that we address today is “How do we create a culture that obsesses about a positive first impression?” To set up a...
07.31.2017
Podcast #38: World-Class Enrollment Series pt. 2
It may seem counter-intuitive to the advertising sector, but authenticity, truthfulness and intimacy are key tactics for building trust, and consequently drawing in high quality leads who convert. This roundtable discussion makes a compelling and unexpected point - to be persuasive...
07.25.2017
Podcast #37: 24 Tips for World Class Enrollment pt. 1
You want your school to be world class - a recognizable brand, such as Tesla, or Apple. Small, incremental changes involving marketing, admissions retention or grad services can help move the dial to get your school there. Join Velocify EDU leader...
04.19.2017
Podcast #36: Is It Time To Fire Your Marketing Company?
Hosts Gregg Meiklejohn, Shane Sparks, Tom King and Scott Spitolnick pose the question "Is your marketing company doing exemplary work for you?" Ask yourself, do they really have your best interests at heart? Learn 15 points to discern if it's...
01.31.2017
Podcast #35: Reverse Engineering the Perfect Student
Hosts Gregg Meiklejohn and Shane Sparks are joined by Tom King and Susan Schulz of Schulz and Associates to show you how to create a vision for the kind of student you want to enroll and use Reverse Engineering techniques...
12.16.2016
Podcast #34: A Look Towards the Career Education Sector in 2017
Shane Sparks, Gregg Meiklejohn and our guest panelists make predictions for the Career Education sector in 2017. Featuring panelists: Lee Doubleday - Director of Operations at Imagine America Foundation/Career College Central Sally Samuels - Director of Compliance at FAME, Inc. Jennifer Flood -...
12.15.2016
Podcast #33: Motivating Your Admissions Team
Panel discussion on how to motivate your admissions team.
10.31.2016
Podcast #32: Compliance Panel Discussion
A panel discussion on what you can no longer say or do in education recruiting. Gregg Meiklejohn leads a discussion with Jennifer Flood, President and CEO of National Compliance Group; Chris DeLuca, founder of DeLuca Law LLC; and Tom King,...
04.14.2016
Podcast #31: Why Google Is Not Your Friend
Shane and Gregg discuss how the recent changes to Google's search results will drive up advertising costs and other implications for EDU marketers.
12.07.2015
Podcast #30: Seven Low Cost Tips To Increase Your Next Intake
Gregg and Shane are joined by Terry Zaleski, Executive Director of the Coalition of New York State Career Schools on a fast-paced, information-packed discussion of low- and no-cost ways to increase enrollment.
09.15.2015
Podcast #29: Which Test Won - 8 Surprising Marketing A/B Test Results
Shane & Gregg share eight test results from real school marketing campaigns and discuss the critical role of conversion rate optimization in marketing.
08.19.2015
Podcast #28: Marketing ROI - Low Cost, High Return Tactics To Grow Enrollment
Wide ranging conversation on low cost, high return marketing tactics and how to think about return on investment in marketing.
07.11.2015
Podcast #27: Should Your School Become a B Corp?
B Corp is a voluntary certification for "triple bottom-line" companies representing excellence in people, profits and the environment. Gregg interviews Dan Osusky, EDU Specialist with B Corporation on how Career Schools can benefit from this certification.
06.30.2015
Podcast #26: Elephant In The Room - How To Promote When On Gainful Employment Probation
Gregg gives an overview of the upcoming Gainful Employment regulatory changes and how probation will effect marketing.
05.31.2015
Podcast #25: Systemizing Your Admissions Process With Guest Panel
Gregg Meiklejohn facilitates a panel discussion on systemizing admissions processes. Guest panelist are Tash Uray, Senior Process Improvement Expert; Joe Girard, Director of the Admissions Performance Institute; and Jim Paris, Senior VP Admissions.
04.13.2015
Podcast #24: Give Your Admissions Team Some Love With Virtual Admissions Adviser
An overview of the Virtual Admissions Adviser admissions automation software.
12.10.2014
Podcast #23: Actual Admissions Tactics Of Non-Profit And For-Profit Schools - New Research!
Gregg Meiklejohn and Joe Girard of Enrollment Resources, and Martin Lind of Velocify, share new research on the Admissions tactics of Non-Profit and For-Profit Schools. Also available as a Video Webinar: https://vimeo.com/143765486
10.28.2014
Podcast #22: Better Recruiting To Save Your School
Gregg Meiklejohn & Shane Sparks are joined by Martin Lind, EDU Vertical Manager at Velocify, to share new research on better recruiting strategies. This is also available as a video webinar at: https://vimeo.com/143561333
07.08.2014
Podcast #21: Recap Of APSCU 2014 & Overall State Of The Career College Sector
The guys recap APSCU 2014 and the overall state of the for-profit Career College sector.
06.08.2014
Podcast #20: Turning Gainful Employment Regulation Lemons Into Lemonade
Shane Sparks, Gregg Meiklejohn and guest Dr Rita Girondi, President of Training Masters talk about how to take regulatory constraints and turn the into a competitive advantage.
04.22.2014
Podcast #19: How To Improve Your Education Product
Gregg & Shane lead a discussion on how schools can improve the student experience to delivery greater value. Guest panelists Richard Hansberger, VP Business Development, Nuts & Bolts; and Colin Wilson, National Sales Rep, Nuts & Bolts, share their unique...
01.06.2014
Podcast #17: Disruptive Technology In Career Education Marketing & Admissions
Gregg leads a great panel discussion on "disruptive technology" that will shape Admissions and Marketing in the coming years with Dr. Rita Girondi, Training Masters; Brian Haggerty, iTeachers; Martin Lind, Velocify; and Sterling Simpson, Enrollment Resources.
10.08.2013
Podcast #16: Adwords Extreme Make-Over - Live Case Study on Optimizing Adwords
Enrolment Resources Senior Adwords Analyst, Tammy Miles, joins the guys in a live case study optimizing a real Adwords campaign. Learn Google Adwords best practices and common pitfalls from the trenches.
07.30.2013
Podcast #15: Slaughtering Marketing & Admissions Sacred Cows
The guys and joined by Richard Hansberger, VP Business Development for Nuts & Bolts, and Stanya Watson, Director of Business Development for Enrollment Resources, for a lively disection of several admissions and marketing "sacred cows" in Career Education.
02.12.2013
Podcast #14: How To Self-Generate Your Leads (Or How To Escape Aggregation Hell)
Shane & Gregg discuss key principles of "self-generating" leads through advance internet marketing tactics.
01.15.2013
Podcast #13: Making Sense Of Social Media
Gregg and Shane discuss "social media" and it's relevance to marketing.
12.17.2012
Podcast #12: Which Test Won? Three Surprising A:B Test Results
Shane tries to stump panelists Gregg Meiklejohn, Martin Lind, Velocify and Roger Becker, Becker Media with three real advertising split test results.
10.31.2012
Podcast #11: Branding Versus Direct Response Advertising
Shane & Gregg get into a lively discussion around branding versus direct response advertising, social media, ad agency waste, and more.
10.04.2012
Podcast #10: The Marketing "Secret Sauce" Of Your School
Shane Sparks & Gregg Meiklejohn discuss how core values define the basis for your schools "marketing secret sauce".
08.08.2012
Podcast #9: Debunking The Myths Around Internet Marketing
Shane Sparks & Gregg Meiklejohn discuss some of the traps and pitfalls in internet marketing. Includes a Q&A with listeners.
07.30.2012
Podcast #8: Where the Leverage is in Your Admissions Department
Guest Martin Lind, EDU Vertical Manager with Velocify, joins Shane Sparks & Gregg Meiklejohn to discuss recent research findings on how to improve Admissions performance.

What's Enrollment Management Round Table Podcast about?

Download our free app to listen on your phone

Enrollment Management Round Table Podcast episodes:

The ROI Of Split Testing

Podcast #52: How To Set Up Effective Remote Admissions Fast

Podcast #51: Where Marketing Meets Admissions

How Positioning Can Increase Market Share And Focus Your Efforts

How To Organize A Quality Remote Admissions Program Quickly

Podcast #50: Strategies To Get The Regulators Off Your Back

Podcast #49: The Anatomy Of A Rock Star DOA

Podcast #48: How To Optimize Enrollment Revenue With Lean Management

Podcast #47: Conversion Breakthroughs In Your Enrollment Management Process Through Testing

Podcast #46: How 1% Improvements Can Translate Into Millions Of Dollars

Podcast #45: The Anatomy Of A Rockstar Director of Admissions

Podcast #44: Enrollment During High Employment Conditions: How to adapt to today’s education market

Bite-Sized Big Idea - A Peek Around The Corner (extended)

Bite-Sized Big Idea - A Peek Around The Corner (brief)

Podcast #43: Lost Revenue Finder Live

"A Child's Christmas In Wales" by Dylan Thomas, performed by Paul Bertorelli

Podcast #42: How to Create a Culture Of Innovation

Podcast #41: World-Class Enrollment Series pt. 5

Podcast #40: World-Class Enrollment Series pt. 4

Podcast #39: World-Class Enrollment Series pt. 3

Podcast #38: World-Class Enrollment Series pt. 2

Podcast #37: 24 Tips for World Class Enrollment pt. 1

Podcast #36: Is It Time To Fire Your Marketing Company?

Podcast #35: Reverse Engineering the Perfect Student

Podcast #34: A Look Towards the Career Education Sector in 2017

Podcast #33: Motivating Your Admissions Team

Podcast #32: Compliance Panel Discussion

Podcast #31: Why Google Is Not Your Friend

Podcast #30: Seven Low Cost Tips To Increase Your Next Intake

Podcast #29: Which Test Won - 8 Surprising Marketing A/B Test Results

Podcast #28: Marketing ROI - Low Cost, High Return Tactics To Grow Enrollment

Podcast #27: Should Your School Become a B Corp?

Podcast #26: Elephant In The Room - How To Promote When On Gainful Employment Probation

Podcast #25: Systemizing Your Admissions Process With Guest Panel

Podcast #24: Give Your Admissions Team Some Love With Virtual Admissions Adviser

Podcast #23: Actual Admissions Tactics Of Non-Profit And For-Profit Schools - New Research!

Podcast #22: Better Recruiting To Save Your School

Podcast #21: Recap Of APSCU 2014 & Overall State Of The Career College Sector

Podcast #20: Turning Gainful Employment Regulation Lemons Into Lemonade

Podcast #19: How To Improve Your Education Product

Podcast #17: Disruptive Technology In Career Education Marketing & Admissions

Podcast #16: Adwords Extreme Make-Over - Live Case Study on Optimizing Adwords

Podcast #15: Slaughtering Marketing & Admissions Sacred Cows

Podcast #14: How To Self-Generate Your Leads (Or How To Escape Aggregation Hell)

Podcast #13: Making Sense Of Social Media

Podcast #12: Which Test Won? Three Surprising A:B Test Results

Podcast #11: Branding Versus Direct Response Advertising

Podcast #10: The Marketing "Secret Sauce" Of Your School

Podcast #9: Debunking The Myths Around Internet Marketing

Podcast #8: Where the Leverage is in Your Admissions Department