Accounting Marketing Doesn't Suck

037: Entering The Hedge Fund Administration Niche with Gregory Zoraian

07.23.2019 - By Build Your Firm | Marketing for Accountants and CPAsPlay

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How does a CPA enter into the fund administration niche and what is involved? Learn firsthand from Greg Zoraian of Sasserath & Zoraian in New York. As director of fund services, Greg provides the CFO function for investment funds all across the country. Hear how Greg got his start, how choosing a niche has benefited his firm and his take on the associated risk in working with hedge funds. Join us!   Gregory Zoraian- Director of Fund Services Facebook | LinkedIn Greg started his career with Ernst & Young before taking a job in private industry. Dissatisfied with the pace of private industry, in 1993 Greg started his own practice. In 1997, Greg partnered with Alan Sasserath to form Sasserath & Zoraian, LLP. Greg has 35 years of experience in both public accounting and financial management services, with a broad background in accounting, tax and financial planning. His industry experience includes working with law firms, large supermarket chains, construction companies, as well as various established service industries. Greg utilizes a hands-on approach with his practice, which over the years, has resulted in numerous referrals from his loyal clients. In recent years, Greg has spearheaded the firm’s Hedge Fund Administration niche. This practice has grown to become a significant and successful practice area for the firm of S&Z.;   Accounting Marketing Doesn’t Suck is produced by Build Your Firm, leaders of marketing for accountants. Questions or feedback? Email us at [email protected]

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