After a week off due to Cannes obligations, TWIRM returns with Kate joined by Ben Reynolds, Vice President Of Business Development at STRATACACHE. Ben takes us through his first Cannes Lions and what the announcements made at the festival tell us about the importance of data, measurement and collaboration in retail media. 

You can find out more about Ben and Walkbase at walkbase.com.

For those in London, members of the Walkbase and PRN teams will be at MAD//Fest July 1-3rd in Central London. 

You can find the most recent retail media related news at retailmediaworld.com.

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