In this episode of the Nightlife Security Podcast, host Manny Marquez and Dr. Richard Bistline discuss the critical role of customer service in security operations. They explore how security personnel can enhance guest experiences by shifting from a traditional "command and control" approach to a more welcoming, proactive strategy. The conversation covers hiring diverse teams, training staff, creating a positive workplace vibe, and the importance of communication in preventing conflicts. Key insights include the value of women in security roles, the need for psychological safety, and how a positive staff environment directly impacts guest satisfaction.