Welcome to today's episode of NXT Brand Stories, where we delve into the intriguing history of Adidas. From humble beginnings in a small German town to becoming a global icon, Adidas' journey is a story of innovation, rivalry, and cultural impact. Experience how two brothers' split led to the creation of both Adidas and Puma, revolutionizing sports footwear and beyond. Discover how Adidas transformed from an athletic brand to a cultural phenomenon, touching every aspect of fashion, music, and sustainability. Join us as we explore the decisions and turning points that helped Adidas navigate challenges and maintain its position at the forefront of the sportswear industry.