From a humble Danish workshop in 1932 to a global icon of creativity, LEGO’s journey is more than just plastic bricks—it’s a story of bold innovation, near-collapse, and incredible reinvention. In this episode, we explore how LEGO built a timeless system of play, survived its darkest days, and transformed into a cultural powerhouse through fan collaboration, epic partnerships, and staying true to its core: imagination. Discover how the brick became a bridge between generations—and why LEGO’s magic lies in what it helps us become.