We sit down with Jeff Kauffman, leader of JUMP, a community of marketing and advertising professionals from top agencies, brands, and startups that are passionate about web3. Nicole and Jeff met and came through the Seed Club second accelerator together and have been in this wild web3 space for almost a year. In our conversation, we explore how he grew his community from web2 to web3, how he onboards members through generosity and empowerment, and how he is learning and building through the real technical challenges of being a web3 pioneer.