In this episode I interview copywriting and video rockstar, Mo Ismail. He shares his expert formula for creating captivating videos that hook your viewers and is responsible for many viral videos on both Instagram Reels and TikTok (that are actually on boring topics like finance!)

- 4 step formula to creating the perfect video hook 

- the #1 mistake content creators are making 

- How to create context within a viewers exiting frame of knowledge

https://mocs.media/

@moismai

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