Meow Meow Tweet founder Tara Pelletier has the unique ability to bridge the gap between skincare and heart — something big box brands historically lack. She proved to me that not only can skincare and soul come together, they are meant to be! At the heart of Meow Meow Tweet lies a rich past, a shared strength set, and the belief that building a business should never mean compromising your values. Starting off making soap and deodorant in their kitchens to support their musical careers, Tara — a former chef — tinkered in her apartment kitchen while her co-founder Jeff’s artist skillset put a quirky and endearing touch to their packaging. We talk about all of the hard parts of being a parent, a consensual breakup with Target, and defining success for yourself.

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