Ben Kepes is a do-er, with thirst for learning and a deep passion for business.

As managing director of Cactus Outdoor, Ben’s lead a Christchurch-born brand into a global player to rival the likes of Patagonia, all while staying true to local manufacturing and rock-solid Kiwi values.

In this episode, Ben shares why having a ‘brand bible’ matters, how advisory boards can change the game, what working with family really looks like - and why reading widely is his secret growth weapon.

If you’re a business owner who wants to aim higher (and stay humble doing it), you’ll love this chat with Ben.