The Betting Startups Podcast

Ep. 176: Scaling through a multi-brand rollup strategy w/ Reid Rooney from Betsperts Group

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Ep. 176 features Reid Rooney from Betsperts Group, which acquires and builds brands with loyal, engaged communities in fantasy sports, golf, and sports betting.

 

Hear him discuss:

  • How Betsperts began by exploring crypto, cannabis, and sports betting before ultimately focusing on sports betting
  • Applying a Stanley Black & Decker “multi-brand” mindset to execute a roll-up strategy in sports media
  • How he was able to partner up with Matthew Berry and Paige Spiranac
  • Mapping out a portfolio that includes 4for4, Dynasty League Football, Bleacher Nation, and Fantasy National
  • Why a strong, engaged community is the non-negotiable of any acquisition target
  • Avoiding quick changes after an acquisition to protect brand loyalty and customer retention
  • Structuring deals with flexible mixes of cash, equity, and earnouts to align incentives
  • Raising over eight figures in capital from top U.S. and international investors
  • Managing founder burnout, embracing therapy, and making time to celebrate wins
  • Short- and long-term growth ambitions, including positioning for iGaming in the U.S.

    •  

    Catch the video version of this episode here.

     

    Learn more 👇

    ➡️ Betsperts website 

    ➡️ Reid Rooney on Linkedin

     

    📩 Get the top headlines from the industry's most promising growth-stage companies every week—totally free! Subscribe to the Betting Startups newsletter here: https://news.bettingstartups.com/

     

    --

    This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.

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