In this episode of Scale with Clarity, I’m joined by business coach and former bakery owner Jennifer Kok, who shares her 20+ year entrepreneurial journey — from leaving a corporate career at Kraft Foods, to building a brick-and-mortar business through a recession, to now coaching business owners nationwide.

Jennifer’s story is packed with insights for entrepreneurs, solopreneurs, and small business owners who want to innovate before a crisis hits, simplify their offerings, and create more energy and clarity in their work.

What you’ll learn in this episode:

• How Jennifer pivoted during the 2008 recession and tripled her revenue
• Why “waiting until your back is against the wall” kills innovation
• How to niche down without losing customers
• The power of return on energy in business growth
• Strategies to become “instantly referable” in your community

Whether you’re running a brick-and-mortar shop, a service-based business, or you’re just dreaming about leaving corporate, Jennifer’s wisdom will help you move from overwhelmed to intentional.

Listen in for strategies on:

✅ Positioning yourself in your community

✅ Narrowing your focus to grow faster

✅ Building a team so you can stay in your zone of genius

Find Jennifer here:

🌐 Next Wave Business Coaching

💼 LinkedIn: Jennifer Owens Kok

Timestamps:

00:00 – Intro

02:20 – From corporate life to cookies

09:15 – Pivoting during the recession

14:40 – Innovation before crisis

22:05 – Scaling through delegation

34:50 – How to become “instantly referable”

46:10 – Where to connect with Jennifer

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