At long last, Chuck and Stacey sit down with bilingual VO superstar and

native Angeleno, Sylvia Villagran, known for her versatile work in

promos, commercials, trailers, live announce and radio imaging. You hear

Sylvia all over network TV and radio in both the General and Spanish

markets on The Doctors, Jeopardy, Wheel of Fortune, the Mun2 Network,

and live announcing the Critics Choice Awards, the MTV VMA’s, the

Writers Guild Awards, the 2012 and 2016 Democratic National Conventions

and the Latin American Music Awards.

Sylvia shares the story of

when her radio colleague, Bob Jeffries, told her about voiceover and

helped her get started in the right direction with constructive advice

and critiques. Being business savvy, Sylvia always knew that “you don’t

get a second chance to make a first impression” and reminds people to

not make a demo until you are really ready.

After being fired

from radio, Sylvia tells about her unlikely on-camera job at Telemundo

Channel 52 while working in the Spanish voiceover market, and eventually

going back to radio. In 1999, she talks about how everything changed

for her with respect to being embraced as a bilingual talent. She

describes some major differences between the General and Spanish markets

and why working in voiceover allows her to be authentic, be a part of

the team and help solve people’s problems.

She offers amazing

advice to fellow bilingual voice talent who want to crossover from

taking lots of different classes to knowing what you could offer to the

General market and continually being open to feedback from people you

respect. She gives props to demos produced by Chuck and Stacey at Demos

That Rock and explains why making her first English demo was very

challenging.

She shares her beliefs about pursuing voiceover as a

career versus a hobby, why bilingual talent has to work twice as hard

and the importance of being ready when the opportunities present

themselves. She credits her parents for teaching her about business and

what she learned from working in show business at her father’s Mexican

movie distribution company.

Sylvia reminds people to master what

you can like being skilled, easy to direct and collaborative and to not

obsess over the things you can’t control. She gives her three keys to

having success, which are to be nice, have a good work ethic and be

talented. She speaks to her success in the world of live announce and

tells the story of her first live announce gig at the MTV VMA’s Latin

America in Miami in 2002.

She discusses the differences between

radio, which is more forgiving of mistakes than live announce where you

have to be perfect and ready for anything. She tells what she loves

about live announce and shares her rituals which include a heating pad

and physical preparation to help minimize the stress. Constantly

striving to be her best, Sylvia shares why she always listens to her

work so she can critique what she likes and how she can improve her

performance.

Follow Chuck, Stacey and Sylvia on Twitter @sylviavillagran @vobuzzweekly @staceyjaswad @demosthatrock

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